Sky Sports England Women's cricket coverage nominated for Women's Sport Trust award
Sky Sports’ contribution to be women's sport recognised with three nominations at 2017 #BeAGameChangerAwards
Last Updated: 26/04/17 1:46pm
Sky Sports' women's cricket coverage has been nominated for a Women's Sport Trust #BeAGameChanger Award.
'England Women on Tour' - a one-hour behind-the-scenes documentary which gained exclusive unprecedented access to the England dressing room while they toured Jamaica and Sri Lanka - has been nominated in the Media Initiative of the Year category.
The programme profiled the brilliant highs and inevitable lows of Heather Knight's team both on and off the pitch, as they tried to secure qualification for the ICC World Cup 2017.
Extra content from the documentary was provided for shows such as Sky Sports' Sportswomen and Sky Sports Cricket to ensure the programme received exposure and engaged a wider audience.
A digital campaign ran alongside the show, including a promotional video on all the Sky Sports platforms and video clips on Sky Cricket twitter, with very impressive numbers including record engagement rates.
The team also reached out to various organisations such as Women's Sport Trust, Women in Sport, and Team Up to promote the programme.
In addition, Anna Edwards, producer of the weekly Sportswomen show on Sky Sports News HQ, has been nominated in the Media Individual category at the #BeAGameChanger Awards, while Sky Sports News' executive editor Andy Cairns has been nominated for the Ambassador for Women's Sport Award.
'England Women on Tour' aired a number of times over Christmas, scheduled on Sky Sports Mix as well as Sky Sports 2 - Sky Sports Mix reaching all Sky subscribers - and the programme is still available to watch on Sky Go and download On Demand.
The 2017 ICC Women's World Cup will be shown on Sky Sports this summer, with the final at Lord's, and for the first time there will be live coverage of the Kia Super League.
Road to Women's World Cup
The top female players descend on the UK this summer as England hosts to the 2017 Women's World Cup.
In August, Sky Sports launched a new initiative 'Sky Sports Women's Cricket Week' across multiple platforms, in partnership with the ECB. Charlotte Edwards MBE was the guest commentator for the live coverage and it produced record numbers of views. Hundreds of clubs and schools got involved and encouraged young girls to pick up a bat to try cricket during the week.
The week recognised the game at the elite level, showcasing England's three T20 contests live against rivals Pakistan, while also tapping into the grassroots game and inspiring women of all ages.