Dodgeball Just Got Sexy

Today stunning Jennifer Ellison launches the Doritos Dodgeball Challenge, a unique live gaming experience where the UK public is invited to fire dodgeballs at real people and celebrities from one of six giant cannons at the click of their mouse.

For one month only, by logging on to www.Doritos.co.uk you can play the game completely live, take control of a cannon from the comfort of your own home, aim and unleash the fury on the dodgeball teams putting themselves in the firing line. With each click of the mouse, a dodgeball will be blasted at the competitors. Every hit, near miss and eye-watering moment will be streamed live, direct to the nation's computers.

The month long programme will see 31 dodgeball teams battling it out to be crowned UK champions. The winners will then take on reigning world champions San Diego Crossfire in Las Vegas and scoop a £10,000 jackpot.

Jennifer Ellison explains: 'This, I'm sure, will be great to watch but agony to play in. I'm pretty glad I'm not on the receiving end of any of those dodgeballs, I can only wish everyone the best of luck!!'

Each online player will have around a minute to fire a magazine of around 10 dodgeballs at the team competing at that time. The objective of the online player is to score as many hits as they can; the objective of the dodgeball teams is to dodge as many balls as they can from the merciless cannon deluge. The dodgeball team over the course of the month that dodges the most balls will be declared the winner and will go to Vegas to take on the US champions.

Pete Charles, Marketing Manager, Doritos, explains: 'This is a fantastic challenge, with 60 dodgeballs being fired every minute, there really will be mayhem on the court as the teams do their best to avoid the barrage of balls! No doubt they'll be a few sore muscles and definitely some bruised egos by the end.'

From 5th-8th May log on every day for "Slam a Celeb" hour at 4pm. Fire and watch as celebs try to avoid, round after round of your speeding dodgeballs!