Teams planning joint launch
F1 teams are planning to unveil their 2010 cars at one event in Spain next month.
Last Updated: 10/12/09 1:36pm
Formula One teams are planning to unveil their 2010 cars at one event in Spain next month instead of holding the more usual series of individual launches.
Speaking at a motorsport business forum in Monaco, Mercedes Grand Prix chief executive Nick Fry and Lotus F1 team principal Tony Fernandes both said teams had agreed in principle for the joint launch, with Valencia the planned venue at the end of January.
"We have agreed among all the teams to do a joint launch," said Fry, whose team won both titles this year as Brawn GP.
The move comes after a period which has seen the Formula One Teams' Association gain strength as a force within the sport - the body having recently accepted F1's three new teams, including Lotus.
They also agreed last summer to cut costs over the coming seasons - a likely factor in the decision to hold a joint launch.
Fry was optimistic the launch would be open to members of the public, adding: "We do wish to turn it into a proper event and we are getting a lot of help from the venue in investment in communication and marketing to do that.
"I am going from here to a meeting this afternoon to discuss exactly this subject....at the moment I wouldn't wish to spill the beans on exactly what we are going to do but I think it is going to be very innovative.
"I think it is another clear demonstration of how we are working together, we're not all just going off and doing our own individual launches. We can do something which is a lot more customer-friendly."
Fernandes said the proposed date would be too early for his new team to have a track-ready car.
However, he said it is due for completion by early February for testing before the season starts in Bahrain in March.
"I won't have a car at that time. I could come with a Matchbox car," he said.