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Sky scores new deal

Image: Sky Sports: will be showing the likes of Rooney for a further three seasons

Sky Sports will remain the home of live football after its deal with the Premier League was extended for a further three seasons.

Sky to show 116 live games each season from August 2013

Sky Sports will remain the home of live football after its deal with the Premier League was extended for a further three seasons. The new agreement, which will run from the start of the 2013-14 season to the end of the 2015-16 season, will see Sky Sports continue to offer unrivalled coverage of top-flight football. Sky Sports landed five of the seven available packages, meaning supporters will see 116 live Premier League matches. As a result, Sky will continue to be the UK's leading Premier League broadcaster with more live matches than ever before. Sky will pay £760 million per annum for the five packages of live rights for each of the three years of the new Premier League agreement. These start in August 2013 after the remaining year of the existing agreements. The deal means that Sky Sports will have the very best live Premier League coverage for another four years. Viewers will continue to enjoy Super Sunday and Monday Night Football, with Sky Sports able to offer more of the best matches than any other channel, feature more of the big head-to-head fixtures, and cover every club at least four times a season. The Premier League deal complements a series of recent rights acquisitions and renewals - including the Football League, UEFA Champions League, Formula One and England's domestic and international cricket - to ensure that Sky Sports remains the home of sport, with the best line-up of sport on UK television.

Benefit

Sky has been awarded live rights across all platforms - including satellite, cable, IPTV, online and mobile. This means that, in addition to TV, Sky customers will continue to benefit from live Premier League coverage through Sky Go on PCs, laptops, smartphones, tablets and games consoles. Coverage will also be made available on Sky's new internet TV service, NOW TV, which launches later this year. Jeremy Darroch, Sky's Chief Executive, said: "This is a good result for our customers and for our business. It means that Sky Sports remains the home of Premier League football and that viewers will continue to enjoy our live and exclusive coverage until at least 2016. "We have never offered greater depth and breadth of coverage on Sky Sports, with unprecedented live action right across the schedule. At the same time we're pushing ahead with more original British content, extending our leadership as the UK's favourite triple play provider, and launching our new internet TV service, NOW TV, which will give us even more ways to distribute our content." Barney Francis, Managing Director of Sky Sports, added: "The Premier League has never been more popular with our customers so it's excellent news that Sky Sports viewers will continue to enjoy the biggest and best games, including Super Sunday and Monday Night Football. "Sky Sports viewers have never had so much choice of high-quality action. Alongside the Premier League, we have long term agreements in place to show the best in live sport, including UEFA Champions League football, European, Ryder Cup and US tour golf, Test and one-day cricket and Formula One. "At the same time, we'll continue to innovate in providing the best coverage possible." Premier League chief executive, Richard Scudamore, said: "The continuing support of BSkyB for Premier League football is significant beyond the revenues delivered; the longevity and quality of their commitment has done much for the English game as a whole. "We are very happy to see this relationship maintained for another three seasons."

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