Transfer news: Frustrating time for West Ham boss Sam Allardyce
West Ham United boss Sam Allardyce believes he faces a 'nearly impossible' challenge during the winter transfer window.
Last Updated: 04/01/14 11:31am
The Hammers are in the market for fresh faces, and need them in their battle to preserve their Premier League status.
A new frontman is considered to be a top priority, but proven marksmen are not easy to find - especially in January.
Allardyce acknowledges as much, with a vastly-experienced coach aware that prices tend to inflate in the New Year and players become pickier about where they end up.
He said in the Daily Mirror: "I knew it was going to be nearly impossible anyway in this window.
"As always, the window is an impossible scenario to deal with. To have to work in it under the circumstances we have makes it even more difficult.
"You've got players who will look around and say, 'Do I want to go to a team in the bottom three? Do I want to go for that fight?'
"Perhaps some of them will say, 'No, I might as well stay and play the odd game'. You just keep searching and looking."
One of those to have already said 'no' to Allardyce is Everton defender Johnny Heitinga, with the Dutchman having pulled out of a proposed switch to Upton Park at the last minute.
On the collapse of that deal, Allardyce said: "I don't know what changed his mind.
"By the following morning, he'd had a change of heart and decided it wasn't for him. Did he call me direct? No.
"But we are still talking about bringing in new players."