Liverpool and Standard Chartered kick-off a week of activity to support Standard Chartered's global charitable initiative, Seeing is Believing, which aims to tackle avoidable blindness
Last Updated: 27/03/14 1:37pm
The current Liverpool squad are competing for the Premier League title and Jordan Henderson and Lucas Leiva have been hugely important players during the season. But how do they compare as a duo to legendary Anfield team-mates Robbie Fowler and Steve McManaman? We will soon find out in a week of activity to support Standard Chartered's global charitable initiative, Seeing is Believing.
The highlight of the campaign will be the match against Tottenham Hotspur on Sunday, where Liverpool will replace the Standard Chartered logo on their shirts with the Seeing is Believing logo. This will be the third time that the Seeing is Believing logo has been displayed on the iconic red shirt to raise awareness of the programme's work in the fight against avoidable blindness.
After the game, five limited edition player shirts from the match will be signed and auctioned on eBay to raise money for Seeing is Believing. All donations will be matched by Standard Chartered, making this fixture the 'Perfect Match', with the club and its sponsor coming together to support an important cause.
Liverpool will also raise awareness for Seeing is Believing by releasing five videos throughout the week. The videos will see first-team players Leiva and Henderson and Kop idols Fowler and McManaman - along with celebrity fans comedian John Bishop and Andy Brown, front man for British pop rock band Lawson - taking part in a number of challenges, competing to see who will be crowned the 'perfect match' pair. These videos will also form the basis of a competition to win signed Seeing is Believing Liverpool shirts via Standard Chartered's Group Facebook page.
Further activities will focus on a local project visit by first-team players Iago Aspas and Simon Mignolet and live match commentary on Twitter via @LFC by legend Didi Hamann during the Liverpool versus Tottenham game.
Richard Meddings, group finance director at Standard Chartered and chairman of Seeing is Believing says: "Seeing is Believing has received incredibly strong support from Liverpool FC fans in the past, raising more than £100,000 through the activities around the last two 'Perfect Match' games. We are very grateful for that support, which helps transform the lives of many individuals around the world by either preventing or curing avoidable blindness."
There are 39million blind people worldwide, yet in eight out of 10 cases, blindness can be prevented or treated. Ninety per cent of avoidable blindness occurs in the developing world, affecting many communities where Standard Chartered operates. Through simple treatments and affordable surgeries, it is possible to transform the lives of both children and adults, benefiting not only those who receive treatment, but also their families. It is one of the most cost-effective health interventions with a cataract operation, for instance, costing as little as £17. Tackling avoidable blindness is an issue where Standard Chartered has been helping to make an impact and the bank has been supporting the cause for more than a decade.
Billy Hogan, chief commercial officer at Liverpool, added: "We continue to work closely with Standard Chartered to raise awareness and funds for Seeing is Believing both in the UK and the rest of the world. For the past two seasons, the logo swap has worked as a fantastic platform to help promote the initiative and raise money, and we hope this season it can go even further. Seeing is Believing is a fantastic programme and we are proud to be able to use the reach of Liverpool FC to support such a worthy cause."
After the match against Tottenham, fans will be able to bid for the limited edition shirts from the game through eBay, with all money raised going towards Seeing is Believing. Fans can head to www.ebay.co.uk/perfectmatch from 5pm on Monday, 31st March.