Charlton not in red
By Sarah Richardson
Last Updated: 01/01/70 1:00am
Since their promotion to The Premiership in 2000, Charlton have been one of the division's main success stories.
Under the guidance of Alan Curbishley, who has been in charge of the club since 1991, making him one of The Premiership's longest-serving managers, The Addicks finished 12th in the 2002-2003 season and currently lie in fourth place, chasing hard for a place in Europe.
"All of us on the board remain as passionate about the club as the rest of the club's supporters," affirmed Charlton Athletic plc chairman, Alan Murray.
"We want to continue with our growth of recent years and we want further success, but we also want to remain a club that stands for the good things in the game, with affordable pricing, strong family orientation and a firm community base."
Murray concedes the club's current buoyancy will raise expectations among supporters and he is hopeful of continued success at The Valley.
"Expectation levels among some supporters will rise as we continue to build the club," Murray continued.
"I have often said in the past that while we may not be able to compete financially with Arsenal, Chelsea and Manchester United, we shall do our best to achieve whatever we can on and off the field."
As proof, the club pointed to their increase in television revenue as well as the improvements made to The Valley, which include extra facilities and seating in the North Stand.