Blues chairman David Gold insists they would be prepared to change their policy for a special player, something they feel the Baggies striker is.
Birmingham had a £3 million bid for the 'Ginger Ninja' turned down last summer and, although the player has just a year left on his contract, it will in all likelihood take considerably more than this to persuade West Brom to part with their top scorer of the last four seasons.
"If you have the chance of something special you do not give it up," Gold said. "I would say Lee Hughes is special as he guarantees 20 goals a season.
"What we have with Lee is the chance of a bargain and we'll see how far we can take it."
Despite Birmingham's continued interest in the player it seems unlikely that Albion's star man would make a sideways move to the three-time play-off losers, especially after his agent suggested he is likely to agree a new deal to stay at The Hawthorns last month.
Hughes, 25, has said that a move to a Premiership club may be hard to turn down at this stage of his career and with Newcastle and Everton reported to have shown interest in the striker, if he is to leave his beloved Baggies this summer these would seem more likely destinations.
