LDV glory for Seasiders
By Mark Buckingham
Last Updated: 01/01/70 1:00am
Steve McMahon's side dominated from the kick-off and took the lead through John Murphy inside the opening two minutes and, after wasting several chances, wrapped up the win through Danny Coid.
The breakthrough in Cardiff arrived early, although there was a heavy suspicion of offside about Blackpool's opening goal.
A cross was only half cleared and when Tony Dinning struck his shot, Murphy was in an offside position. But, after the ball was deflected, he swivelled sharply to fire past Darryl Flahavan.
The Second Division side continued to press with Martin Bullock head and shoulders above anyone else on the pitch and he teed up Mike Sheron but his weak effort was blocked.
Seasiders goalkeeper Lee Jones made a couple of easy saves from Leon Constantine and Mark Gower while at the opposite end, his forwards wanted to walk the ball in the net.
On many occasions, Blackpool were too elaborate in their approach play, most notably when Bullock rolled the ball to Murphy but rather than shooting he attempted to tee up a team-mate.
In the opening exchanges of the second half, Bullock slipped in Sheron but the experienced striker lacked composure in blazing his attempt off target.
Bullock was again the instigator in supplying Coid with a chance but his shot was dragged wide before he made no mistake on 55 minutes.
A neat passing move from Blackpool culminated with Sheron's cross working its way to the far post where Coid was waiting to control the ball and drill a low shot into the back of the net.
Southend were an improvement in the second period but they failed to test Jones, with Maher and Gower firing over the bar.
The best chance fell to Constantine, who appeared to be stunned he was onside and could only produce a meek finish as Jones closed him down.
The Shrimpers' resistance gradually ebbed away as Blackpool comfortably held their opponents at bay to lay their hands on the trophy again.