Sean Dyche: Burnley won't chase Premier League success at any cost
Burnley boss Sean Dyche told Goals on Sunday he won't chase Premier League success at any cost.
Last Updated: 02/05/14 4:16pm
The Clarets secured automatic promotion back to the top-flight - a feat that could bring in over £110m worth of revenue - as runners-up behind Leicester with a 2-0 victory over Wigan and followed it up on Saturday by beating Ipswich 1-0.
Dyche told Goals on Sunday that while preparations for life in the Premier League began last month, crunch talks with the Clarets' board are just about to commence.
"We started about a month ago to say the stats are telling us we've got every chance of going up and we started to open lines of communication with clubs and agents softly - and maybe with the board to say 'what are we going to do?'
"There will be key meetings over the next 10 days to two weeks with the chairman to talk about where the finance goes. It's fair to say we won't be signing a £12m player so we'll have to shop wisely and according to what we can do because the club has to be safeguarded beyond the team.
"But I'll make it clear - we absolutely want to be competitive in the Premier League. The numbers are massive if you want to buy players with Premier League experience and we can't go to massive numbers.
"We'll go to big numbers in our world but they won't be big numbers in the grand scheme of the Premier League. We'll have to make sure we are fighting in the right market for the right players."
Dyche - appointed as Eddie Howe's successor in October 2012 - gave Goals on Sunday presenters Chris Kamara and Ben Shephard an insight into just how much promotion means to the area.
"We're a small town club and there wasn't a lot of expectation at the beginning of the season from outside the club, for sure," he said.
"But we had a good belief in the camp. We had a good pre-season; there were some really good signs and it has just snowballed all season with results coming our way.
"It's massive for Burnley. We've had a hard time over the last 10 years - there have been some problems there and financial challenges for the community at large.
"To see the football club doing so well has brought joy to the whole area and has revitalised the area somewhat. It's a club that belongs to the town - the link is quite obvious in towns like that.
"To deliver what we have as a group just gives the whole area a lift, it gives them some pride and a bit of a place in the country again, being recognised through the team. The players have been fantastic.
"Managers get a lot of well-wishes but we also get the sack when it goes wrong. The reality is it is still the players for me - they are the key. My staff have been terrific and we give the players everything we can to go and perform because whatever way you look at it, managers can only guide the group."
Dyche paid tribute to the hard graft put in by his squad during the season and singled out duo Sam Vokes and Danny Ings, who have struck 20 Championship goals each in the wake of Charlie Austin's August departure to QPR.
"When I took over there, what message was I looking to send? There was an obvious one we had to change because they were conceding lots of goals.
"I said you can't guarantee anything as regards results but what you can guarantee is how the team operates. The one thing I know of anything or any supporter, is they definitely want to see sweat on the shirt - they want to see a group of players giving everything they can to win a football match. Then they want to good quality play, good quality football and wins.
"It takes time. Last season was a learning curve for me and my staff - getting used to the players. We had a chance in the summer to operate, not strongly, in the market but still people went out and people came in.
"Then you get your first pre-season and we all know how important that is. I think staff are massively important - mine are fantastic - but it comes down to players. Once you think you've got good stuff into them, it's about them delivering and our players have been ready to deliver it all season, home and away."
Dyche admitted that the loss Austin "wasn't the ideal thing to happen two or three days before the season started", adding, "but we'd had a very good pre-season; he'd scored some goals and looked really sharp.
"Danny Ings had looked fantastically sharp and Sam Vokes was beginning to show real signs of what we thought he could become, so we weren't panic-stricken by any means when he went.
"I thought it was a good opportunity for Ingsy and Vokesy to really show what they are worth and obviously I'm delighted that what we thought could happen did happen. But they are backed up by a really good group."