Carling net live World Cup advert
Carling is set to score a TV first for England's World Cup opener against the USA on ITV.
Last Updated: 11/06/10 4:05pm
The brewer's 'live' version of its current TV advert will see the final score announced during the advert just seconds after the game finishes.
Carling's ad team has pre-prepared more than four hundred different scorelines to cover every potential outcome.
In the current TV advert, set in the desert, one of a group of five mates returns from a long trek with drinks for the others. In this specially-created version, filmed in South Africa, he returns with the live score from the England game straight after the final whistle.
Carling will continue with these 'live' adverts for every England game throughout the World Cup and from June 15 fans will be invited to record their own versions of the Carling 'Score' advert at www.carling.com.
Annette Middleton, Senior Brand Manager on Carling, said: "This is just one of the many exciting ways in which Carling will be rewarding and entertaining fans over the summer."