Titleist for 2012
We look at the new Titelist range of golf balls for 2012, including a new NXT Tour and designated distance ball.
By Paul Higham Twitter: @SkySportsPaulH
Last Updated: 21/03/12 1:51pm
Titleist are already known as the number one ball makers in golf, but what about those who don't want to shell out on their top-line Pro V1? Well, now they've revamped their line-up below their flagship ball and proclaim there is something for everyone.
The company have brought out their new version of the NXT Tour and an NXT Tour S model, brought in a distance ball known as Velocity and also revamped their DT SoLo which has been around seemingly for ever.
As mentioned, Titleist are renowned for being at the top of golf ball technology with their Pro V1 and Pro V1x used by a majority of the planet's best golfers, so why the big deal over their 'lesser' models?
Well, put simply, Titleist want to not only dominate the club golfers world, but as they told us at a press launch for the new models, they are keen to prove that everybody can play a Titleist golf ball and that the phrase 'I'm not good enough to use that ball' is just a myth.
Let's be honest, the Pro V1s are out of the price range of many a golfer, but the NXT Tour offers the 'best scoring performance' of the non-Tour golf ball models - and Senior Vice President of Titleist Golf Ball R&D Bill Morgan insists any player can use them.
The 2012 NXT Tour is a three-piece construction with a smaller core this time but still retaining its place as the top non-urethane covered golf ball in the game, while the new NXT Tour S offers a softer 'feel' but still top performance and distance.
Next up the surprising all-new distance ball 'Velocity' which contains their LSX core, the fastest in any Titleist golf ball, which they had to 'rein in' a couple of times to make sure it was inside the legal limit.
"We're normally trying to push the golf balls as close to the legal line as possible, but with the Velocity it was the other way around as we had to have several goes to pull it back again, it was that fast," Morgan said.
Obviously, you may sacrifice some spin control for this extra distance, but Morgan says Titelist are comfortable with that as they want to offer something for everyone - and they've also got the unusual double-digit numbering on these velocity balls.
Finally we've got the old favourite DT SoLo, which for 2012 is the softest model in their history, and this also comes in an optic yellow which Titleist think is coming back into fashion in a big way.
A high optic yellow colour is also available in the NXT Tour S ball, a brave decision to roll it out in their second-tier golf ball in the yellow colour often derided, but after inspecting this at close hand it does look a class above the usual 'high vis' balls rolled out for a foggy morning.
Morgan says that the new range of golf balls was aimed at aligning them in order and to give some consistency in the range - as shown by all the new balls adopting a similar packaging style to the Pro V1s.
"We want a discernable difference for golfers to see between our range, in terms of performance and price range - but the aim is to have the very best ball performance available for each price point," added Morgan.
So the 'something for everyone' theme is there again - but Morgan again was keen to stress if you want the best ball then plump for the NXT Tour, they are the best performing balls below Pro V1s, with a very thin difference in performance between the Tour and the Tour S the choice is very much one of personal preference on that word 'feel' again.
Confidence is another word I'd use on golf balls, you just assume that the ball will do exactly what you want when you've put the NXT Tour on the tee, and that in itself may help you make a better swing.
Obviously money is the biggest consideration, but after hitting a few then I'd suggest if you can go for the NXT Tour, but for every price range Titleist seem certain they have a model that will offer you the very best.