Biom Hybrid 2013
We test out ECCO's new 2013 range of BIOM Hybrids - as worn by Fred Couples and many Tour stars.
Last Updated: 06/05/13 10:31am
There are many things cool about Fred Couples.
The languid swing, the casual demeanor and a ridiculous ability to put himself on the Masters leaderboard every year despite his advancing years.
There's one other thing too. Fred's shoes look cool.
Couples' footwear of choice is the BIOM Hybrid. And this year ECCO have expanded their evolutionary BIOM Hybrid collection to include new colours and upper patterns.
Obviously, the first thing that stands out is how good they look both on and off the course.
Pop them on at home, stop at the local supermarket to buy a drink and snack for the game ahead and then cruise around the course in them. Quite simply they look the part in all situations.
But of course it's the technology behind ECCO shoes that make them much more than just a sporty golf shoe with a smart design. Here's what the famous Danish brand say:
"Combining patented ECCO Natural Motion Golf Street outsole technologies, it pairs the body's system for absorbing impact with a non-cleated shoe bottom that provides superior durability, comfort, traction and stability on or off the golf course.
"Initially developed for the premium running market, Natural Motion technology relies on a completely anatomical last developed by scanning the feet of 2,500 athletes. It provides exceptional insole support and encourages players to land more toward the mid-foot than heel."
Additional features of the ultra-lightweight BIOM Hybrid include:
• Extremely Low Profile - Brings a golfer's weight closer to the playing surface for unmatched stability, ground feel, traction and swing power
• Direct Injection - A process unique to ECCO in the golf industry provides superior cushioning, stability and comfort via a one-piece shoe that's built without glue or stitching
• Superior Durability & Weather Resistance - Naturally soft, smooth, breathable and strong Tibetan Yak leather uppers are treated with Hydromax for superb weather protection
• Climate Control - Triple-component ECCO Comfort Fibre System insole guarantees a cool, dry shoe interior
Along with other styles from the 2013 ECCO men's golf collection, BIOM Hybrid will be worn in competition by Couples, Graeme McDowell, Thomas Bjorn, Thongchai Jaidee, Stuart Appleby, Bradley Dredge, Andreas Hartø and scores of other Tour stars worldwide.
Verdict: High quality doesn't come cheap but given their versatility, durability and comfort, these are worth the investment. If they're good enough for Freddie...