Triple jumper Phillips Idowu is, in many eyes, Great Britain's best bet for an athletics gold medal after proving to be the best in the world this year.
With eye-catching piercings in his tongue and face and sporting an array of colourful hairstayles, you certainly cannot miss the giant Idowu as he bounds down the runway.
Always charismatic, sometimes brilliant, but also crucially sloppy and below-par at times, Idowu has not fully lived up to his potential to date with doubts over his temperament on the big stage.
However, with medals coming his way and performances remaining consistently top-class, Beijing offers the Hackney-born jumper to finally put all those doubts to bed.
The European and World Indoors gold medallist and Commonwealth Games champion has the best leap of 2008 with the 17.58 set at the British Olympic trials and he goes into the Beijing competition on top of his game.
Previously overshadowed by Jonathan Edwards, Idowu made his breakthrough by making the Sydney final in 200, but came sixth as Edwards landed gold.
A Commonwealth Games silver behind Edwards in Manchester added to his growing CV, as did a 5th place in the European Championships, but a knee injury forced him to miss the entire season in 2003.
With no Edwards, and in great form, hopes were high for Idowu in Athens as gold was well within his grasp - but he failed, and in spectacular fashion.
After an official wrongly called Idowu's first effort in the final a no-jump, the Briton fell apart and could not get over the wrong call - failing to register a legitimate jump from then on.
Commonwealth gold in 2006 eased some of the pain but inconsistency again hit when fifth in the European Championships that same year.
At last though, Idowu seems to be getting his act together, with a record jump when winning the European Indoors in Birmingham in 2007 starting things off.
Consistently lengthy jumps continued to come, 17.35m giving him a Golden League win and rise up to third in the world rankings.
Idowu bagged his first world title at the World Indoors in Valencia in March this year as he showed a new maturity to handle the pressure situation.
The longest jump of the year at 17.58m gave Idowu victory in the GB Olympic Trials, and a later event at Crystal Palace tested his resolve as he had to jump his way back into victory after being severely tested.
Now battle-hardened, and with the year's best jump, several others around that mark and as the world number one triple-jumper, it seems though only Idowu's own demons can stop him taking gold.
