Blogs & Opinion


Marketing mastery

We have seen worse than Haye/Chisora antics, says Wayne

Wayne McCullough Posted 16th July 2012 view comments

Do David Haye and Dereck Chisora really hate each other or was this just one of the biggest marketing ploys we have ever seen in putting a big fight together? There was no title belt up for grabs but at least 30,000 people bought tickets to see the fight at Upton Park on Saturday night as Haye claimed a fifth-round victory. If it was a ploy it has worked!

It was Haye's first fight since his very disappointing match against Wladimir Klitschko in July 2011 where he more or less survived for 12 rounds instead of giving it a go. Zimbabwean born Chisora, who moved to the UK in 1999 with his family, last fought against the other Klitschko brother, Vitali, in February. He lost on points but put in a better performance than Haye did against a Klitschko for a belt. That's when the build-up for this fight started.

Chisora and Haye: Mates again

Chisora and Haye: Mates again

Haye showed up at Chisora's post fight press conference trying to get a fight with Vitali, which he didn't deserve, and he got into a confrontation with Chisora, who then challenged Haye to a fight and taunted him about his pinky-toe excuse when he fought Wladimir. Haye responded, saying Chisora had lost his last three fights. The verbal abuse had been at a distance. Chisora then left the stage and got close to Haye who hit him with a right hand to the chin and a brawl broke out.

Licence

Arrests were made, licenses revoked and neither the BBBC nor the WBC were happy.

This leaves the door open for unlicensed fighters to get outside boxing boards to license them and fight under the BBBC's nose.

Wayne McCullough
Quotes of the week

But as soon as the fight was on the BBBC should have taken part and not let an outsider, the Luxembourg Boxing Federation, come in to license both fighters while staging the fight in England.

How can another boxing board sanction a fight in the UK when there is already a boxing board in that country? This leaves the door open for unlicensed fighters to get outside boxing boards to license them and fight under the BBBC's nose. I could have done that in 2000 when I was wrongfully denied a license by the BBBC. I did fight in the US but fought for my right to box under the BBBC. I did get my license back and fought again in Britain but would never have thought to bring in another boxing board to put on a fight.

Right to fight

The BBBC should have given Haye and Chisora the right to fight in Britain as neither guy did anything to hurt boxing inside the ring. Yes, what they did was unprofessional but we have seen worse.

The WBC, arguably the most respected world organization, wanted nothing to do with this fight yet they sanctioned Antonio Margarito to fight in Mexico when he was still banned in the USA because of the alleged hand-wrapping incident. Many other big names have taken steroids and got to fight on while being sanctioned by the WBC so I do not understand what the problem is for Haye v Chisora.

back to top

Other Boxing Experts:

Latest Posts in Boxing:

Latest News RSS feeds

Moore feared for life

​Former champion boxer Jamie Moore has told Sky Sports News HQ he feared for his life after he was shot in Marbella.

Brook: Khan must keep word

Kell Brook has urged Amir Khan to accept a future fight as he wants to settle their feud with a knockout win.

Joshua learns Wladimir way

Anthony Joshua has stepped up his education in the professional ranks by sparring heavyweight champion Wladimir Klitschko.

Hearn reveals Brook-Khan plan

Eddie Hearn hopes Kell Brook and Amir Khan will warm-up for a summer showdown by fighting on the same night in December.

Porter camp bemoan loss

Shawn Porter's trainer has complained about the points verdict in Kell Brook's world title triumph at the weekend.

Features

The Amir Khan Foundation is launched following King Khan's trip to Gambia

The Amir Khan Foundation is launched following King Khan's trip to Gambia

Amir Khan might well be heading for a battle with Kell Brook, but he has already taken on a bigger task out of the ring.

Anthony Joshua Heavyweight Hopes: Our documentary is coming soon....

Anthony Joshua Heavyweight Hopes: Our documentary is coming soon....

Anthony Joshua is the British heavyweight hope we all have our eyes on.