Steve Diamond believes Sale have gone back to what has worked in the past and will target games to avoid relegation
Last Updated: 25/01/13 8:15am
The Rugby Club travel to Salford to chat to Sale Sharks as they prepare for the biggest month in the club's existence.
With eight losses from their last nine games, Sale are rock bottom of the Premiership and fighting for their survival. Their form on the pitch has reflected the turmoil off the field as they struggle to find the right man to take the club forward.
Running the show now is Steve Diamond who started off as Executive Director of Sport, then moved to Chief Executive and is now hands on as Director of Rugby.
"We all have roles that we are good at," said Diamond on the Rugby Club.
"At the time we thought we could cope with the Chief Exec job, but the rugby is more important, we have one product in the business and we have to get that bit right.
"Like it or lump it, since I moved away from the rugby we have not got it right."
Since 2004 when Phillipe Saint-Andre moved on, Sale HQ has been like a revolving door with ten regime changes. The likes of Kingsley Jones, Jason Robinson, Peter Anglesea, Tony Hanks, Mike Brewer, Bryan Redpath and John Mitchell have not been the right men for the job. Now it looks like Diamond, who stepped in temporary in Feb 2011 and October 2012, is to have the job fulltime.
"We had to make difficult decisions. We thought we had it right but we lost eight games in the Premiership. We had to change it then. We brought John Mitchell in who had a lot of experience. For personal reasons he could not commit - so what do we do?
"We had to go back to something that as successful in the past - and that is what we have done. I don't think John let us down, I think because of the personal situation he was in he could not do anything but what he did - we just were no aware of that from day one."
Pre-season predictions had Sale fighting for top honours in the Premiership, not fighting for their top-flight survival. However Diamond believes they can avoid relegation.
"We just have to win the games we think we can win - and that starts at home against Exeter in February.
"The contingency plan is that we have two very successful investors in Brian Kennedy and Ian Blackhurst - who if the worst thing happened and we went down - would back the club to immediately bounce back up the next year.
"I don't think Brian needs to say it publicly, his support for the last 11, 12 years has been fantastic and that is not waning at all."
Sale have a break from the pressures of relegation over the next two weeks as attentions turn to the LV=Cup. However they are hoping some solid wins against the likes of the Scarlets and London Wasps will help them when the Premiership returns.
"You want to get momentum and the best way to do that is to get a couple of victories on the spin," said captain David Seymour.
"We have an opportunity over the next two weeks to get some rhythm going as a squad and hopefully take that into the Premiership games after that."