Hoops eye stadium move
Chief executive has big plans for West London club
Last Updated: 06/10/11 6:53pm
The QPR chief executive, Philip Beard, believes the club will be able to compete with the top teams in the Premier League if they move away from Loftus Road.
Beard, who joined the Hoops six weeks ago following the takeover by Tony Fernandes, was a senior member of the successful London 2012 Olympic Games bid team.
QPR have made a solid start on their return to the Premier League and the club are looking to build their brand at home and abroad in a bid to increase revenues.
Beard revealed a move away from Loftus Road to another part of Shepherd's Bush could also be in the pipeline.
"Loftus Road has a hell of an atmosphere when there is a game on but we're constrained by the fact we have under 20,000 seats in the stadium," he said.
"So if we are serious potentially about the long-term growth of the club then I think we have to be serious about looking at what I call a new football stadium as part of a hub of a wider entertainment destination.
"Literally down the road from us you have Westfield [shopping centre] and you've got great transport facilities.
"If we can grow our fanbase, both homegrown and internationally, then I hope the future is very bright for the club."
He added: "I think we have got to look at ourselves as a Premier League club.
"Hopefully for the foreseeable future that is the case and because of that I think we have to look at the facilities and everything we do at the club.
"The reality is that the playing squad spend most of their time at the training facility and at the moment we rent Harlington (training ground), which isn't as good as a lot of other Premier League facilities.
"We're looking at everything at the club and my aim is to look across at other Premier League clubs and feel we are comparable in all aspects of the business.
"Both on the pitch and off the pitch, a club that can match most other clubs in the Premier League."