By Ben Collins Last updated: 18th November 2009
Euell: Enjoying challenge
Jason Euell has warned his Blackpool team-mates they must face adversity if they are to launch a surprise promotion push.
The veteran forward has played a key role for the Seasiders this season as they have progressed to fifth place in the Championship after 16 games.
Ian Holloway's men travel to Reading on Saturday on the back of a five-match unbeaten run, with home games against Preston and Barnsley to follow.
However, captain Euell has stressed that it will not all be plain sailing as the Seasiders aim to remain in the hunt for Premier League football.
"When you're playing well, the team's playing well and you're getting results, everyone's happy," he told skysports.com.
"But the flip side is that some point during the season we'll have a tough spell and we'll have to stick together.
"It's up to us to get through that and then we'll see where we can get to."
Euell, 32, was lured to Blackpool by Holloway after his contract with relegated Southampton expired this summer.
The former Charlton and Middlesbrough man is now hoping to upset the odds and help unfancied Blackpool return to the top flight for the first time in 39 years.
"For me, it's another challenge, and I think that's what football's about - challenging yourself," he said.
"And part of the challenge here is to prove people wrong, that we can go and get promoted.
"We're trying to change everyone's perspective of Blackpool Football Club, and it's something I want to play a part in."

Championship Round up - 7th February
McPhail makes his return
Hughton taking nothing for granted
Doncaster 1-2 Reading - Highlights
Ipswich 1-1 Middlesbrough - Highlights
Swansea 2-0 Preston - Highlights
Sheff Utd 1-1 Derby - Highlights
Soccerette - 49ers
| Time | Fixture |
|---|---|
| Saturday 13th February | |
| The Coca-Cola Football League Championship | |
| 12:45 | Swansea vs Newcastle |
| 13:00 | Preston vs Blackpool |
| 15:00 | Barnsley vs Plymouth |
| 15:00 | Coventry vs QPR |
| 15:00 | Doncaster vs Nottm Forest |
| 15:00 | Leicester vs Scunthorpe |
| 15:00 | Middlesbrough vs Peterborough |
| 15:00 | Sheff Utd vs Bristol City |
| Tuesday 16th February | |
| The Coca-Cola Football League Championship | |
| 19:45 | Blackpool vs Middlesbrough |
| 19:45 | Bristol City vs Leicester |
| 19:45 | Cardiff vs West Brom |
| 19:45 | Derby vs Preston |
| 19:45 | Nottm Forest vs Sheff Utd |
| 19:45 | Peterborough vs Ipswich |
| 19:45 | Plymouth vs Swansea |
| 19:45 | Scunthorpe vs Barnsley |
| 19:45 | Sheff Wed vs Doncaster |
| 20:00 | QPR vs Watford |
| Wednesday 17th February | |
| The Coca-Cola Football League Championship | |
| 19:45 | Newcastle vs Coventry |
| 20:00 | Crystal Palace vs Reading |
| Time | Result |
|---|---|
| Tuesday 9th February | |
| The Coca-Cola Football League Championship | |
| West Brom 2 - 0 Scunthorpe | |
| Leicester 0 - 0 Doncaster | |
| Derby 3 - 0 Newcastle | |
| Coventry 1 - 0 Nottm Forest | |
| Preston 2 - 1 Sheff Utd | |
| Sheff Wed 2 - 0 Blackpool | |
| Cardiff 2 - 0 Peterborough | |
| Watford 2 - 0 Bristol City | |
| QPR 1 - 2 Ipswich | |
| Crystal Palace 0 - 1 Swansea | |
| Reading 2 - 1 Plymouth | |
| Middlesbrough 2 - 1 Barnsley | |
| Saturday 6th February | |
| The Coca-Cola Football League Championship | |
| Swansea 2 - 0 Preston | |
| Barnsley 1 - 0 Watford | |
| Blackpool 1 - 2 Leicester | |
| Ipswich 1 - 1 Middlesbrough | |
| Nottm Forest 2 - 1 Sheff Wed | |
| Scunthorpe 1 - 2 Crystal Palace | |
| Peterborough 1 - 0 QPR | |
| Bristol City 1 - 1 Coventry | |
| Pos | Team | P | Pts |
|---|---|---|---|
| 1 | West Bromwich Albion | 30 | 59 |
| 2 | Newcastle United | 29 | 59 |
| 3 | Nottingham Forest | 30 | 55 |
| 4 | Cardiff City | 29 | 48 |
| 5 | Swansea City | 29 | 48 |
| 6 | Leicester City | 28 | 43 |
| 7 | Sheffield United | 30 | 42 |
| 8 | Middlesbrough | 30 | 41 |
| 9 | Blackpool | 30 | 40 |
| 10 | Barnsley | 29 | 39 |
| 11 | Watford | 29 | 38 |
| 12 | Preston North End | 29 | 38 |
| 13 | Bristol City | 29 | 37 |
| 14 | Coventry City | 30 | 37 |
| 15 | Derby County | 30 | 36 |
| 16 | Doncaster Rovers | 28 | 34 |
| 17 | Queens Park Rangers | 29 | 34 |
| 18 | Sheffield Wednesday | 30 | 34 |
| 19 | Crystal Palace | 29 | 33 |
| 20 | Ipswich Town | 29 | 33 |
| 21 | Scunthorpe United | 29 | 33 |
| 22 | Reading | 29 | 32 |
| 23 | Plymouth Argyle | 28 | 24 |
| 24 | Peterborough United | 30 | 21 |
See all the goals and major incidents involving YOUR team, right here on skysports.com.
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