Last updated: 6th September 2008
When Harry Redknapp was asked the question this week whether he would contemplate returning to West Ham the laughter it elicited was not dissimilar to that delivered by the regional manager of Liverpool's McDonalds when offered a cardboard cut-out of Joey Barton for his window.
Portsmouth's manager is precisely that, so why on earth would he consider quitting the haven of sanctuary that is Fratton Park for an East End return more ill-advised than Dirty Den's? In times of change, when Crewe's constituency are voting in the Tories and Jay-Z is playing the Glastonbury main stage, why would Harry sacrifice what is fast becoming a privileged position of being able to pick his own players, to have the fancies of others festooned upon him?
What has happened this week in English football has illuminated the industry's worst kept secret: the role of the manager is changing. And not for the better.
An Oxford Dictionary definition
man-ag-er
- noun 1. a person who has control or direction of an institution, business, etc., or of a part, division, or phase of it.
2. a person who manages: the manager of our track team.
3. a person who controls and manipulates resources and expenditures, as of a household.
football man-ag-er
- noun 1. a person who has scant control or direction of an institution, business, etc., or of a part, division, or phase of it.
2. a person who manages under the jurisdiction of an owner who possesses an excess of money, a dearth of sense. And an ego.
3. a person who is controlled and manipulated, with limited resources and expenditures, as of a football club.
Curbishley's exit at West Ham has an almost old-school charm though, it's positively quaint when placed in comparison to Kevin Keegan's ousting at Newcastle; a resignation that has elicited sympathy from not just those that wear barcodes but the whole of the football fraternity.
Having players sold without a manager's knowledge dates back to when football club owners were glorified car lot owners, wheeler dealers who dealt in brown paper bags and wore sheepskin coats and sovereigns. To think, this bygone era, resurrected by the Hammers via the sales of Anton Ferdinand and George McCartney, is now regarded as a halcyon time up at Newcastle, where Mike Ashley can sleep at night only in the knowledge he is merely the second most unpopular man in the city. Maybe Dennis' appointment was wise after all.
The main problem at West Ham was not just that they needed to balance the books after the excesses of Eggert Magnusson's tenure, but a wilting faith in Curbishley's ability to work the transfer market. A tenth-placed finish last season after inheriting a squad heading in only one direction on his arrival should have earned him time and finances, but then to be fair, letting someone else spend your money is never easy.
Which is why, in the interests of giving football club owners not just a buffer between themselves and the manager but also the supporters, a director of football or in the case of Dennis Wise, an Executive Director (Football) is appointed. In the modern workplace they are nothing new. Mr Burns had one in The Simpsons and one can imagine Mr Ashley booming out Smithers!, whenever he needed someone to tell Kev he can't have Stephen Warnock but a deal is all but done for Malaga's third choice Algerian left-back.
When a businessman buys a football club the first thing he does is take stock. The books will be audited and the roles of each member of the organisation scrutinised and evaluated to bring the most from each position. It is no surprise therefore that when successful businessmen look at the way clubs are run, from an outsiders' perspective, they arrive at the conclusion changes are needed. Football is a huge global business but the savviest owners realise that it is a unique business and the best way to run such an enterprise is to have at its head an all-seeing, all-powerful manager.
The omnipresent Sir Alex Ferguson and Arsene Wenger are the last of a dying breed and look at their results. On a lesser scale so is Redknapp, who continues to propel Portsmouth forward by having complete control over who is bought and to an extent, who is sold. Chelsea won their first title for fifty years and retained it by having the buck stop with Jose Mourinho and tellingly, it was only when owner Roman Abramovich felt the need to bring in Avram Grant and Frank Arnesen as transfer facilitators, did his empire start to show signs of weakness.
There is of course a need to have sharp minds handling what are often delicate and complicated transfers and contracts but having someone deal with the legal aspects of a transaction is very different to having people identify the players in the first place. Are there really sharper football minds out there than Ferguson, Wenger or Mourinho? Indeed, can Wise really spot a player better than Keegan? The role of the director of football is very much a continental way of working, but then that's why on the continent 'coaches' are employed rather than 'managers'.
Both Ferguson and Keegan would be the first to admit their strengths do not lie on the training field, but rather with managing and bringing the best out of players, their players. But how do you manage a player you don't want? How do you fit into your own tactical system a player brought in on the imagination of another?
There is a story, most probably borne more from mischief than fact that came out of the transfer epicentre that is White Hart Lane, which is nonetheless illuminating. Then manager Martin Jol was reportedly talking over possible transfer targets with director of football Daniel Comolli and mused he 'could do with a ball-winning midfielder - someone like George Boateng'. The Dutchman returned to pre-season training to find Kevin-Prince Boateng, a showy midfielder from Germany, at his disposal. Not longer after, Jol was sacked before his replacement Juande Ramos conducted a reshuffle of his playing pack. Boateng, along with fellow Comolli recommendations Ricardo Rocha and Adel Taarabt, have not been given a squad number this season.
Scenes of outrage in the North East over Keegan's resignation have not reached such levels since a group of vigilantes in Wales vandalised a paediatrician's home because they thought she took an unhealthy interest in children, but meddling of a similar variety has been greeted with scenes of jubilation in Manchester.
Arab investment at Eastlands has seen Manchester City smash the British transfer record in bringing in Robinho, while the club's new owner Dr Sulaiman Al-Fahim has also fluttered his eyelashes in the direction of Fernando Torres, Cesc Fabregas and Cristiano Ronaldo. The blue side of Manchester is understandably elated but what of Mark Hughes' perspective? Does he feel Robinho is the best way to spend £32million or is his smile more pursed in the manner of receiving a jumper from your Aunt at Christmas that is perfectly pleasant, but just isn't quite you?
Which is why it's more fun to be a fan than manager/owner/director of football. Dennis Wise, a former England international who enjoyed a successful albeit brief managerial career, is charged with the task of bringing in players to Newcastle and he's cast as a meddling anti-Christ. An Arab businessman does exactly the same at Manchester City and he's the club's saviour.
It's a thin line and I'm glad Mike Ashley has to cross it rather than me.
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Comments
Paul Jewell (Coventry City fan) says...
The Director of Football role can work, but the job title is just wrong. Football clubs need to be managed by one person, the manager. The Director of Football need not be a football man as they should only ever get involved in the legal proceedings surrounding a players contract. They should not identify players and bring them in for the manager to work with surely player identifcation is down to a scout who is a trusted adviser put in place by the manager. On the KK point, I do not believe that KK was the right choice for the NUFC job, he was more an emotional choice made through ill advice and probably is a testament to how much Ashley does actually value the fans because he thought maybe romantically that he was giving them what they wanted. NUFC are not a big club like Man U or Liverpool due to history, but with no silverware for a while or league success since Bobby Robson they still are one of the very best supported sides in Europe and thanks largely to KK's original stint in charge the neutrals choice to win. Ashley has tried to implement something with Wise in place that he genuinely thought would bring success and maybe with a differrent coach it could of. NUFC fans whilst its a bitter pill to swallow for some of you, look down the country at clubs like Leeds as an example of how not to run a football club, then before you drive mr ashley out think long and hard, your club is better of then it was financialy thanks to him, its still in the premiership and moving slowly towards a sound financial footing, I think most clubs who don't have a roman abromavich would envy the structure being put in place to safeguard its financial future, just ask a leeds fan when you next see them what they would like, and I bet the answer is a club like yours!
Posted 13:21 16th September 2008
Joel Teoh (Newcastle United fan) says...
Great article. Introducing a DOF at Newcastle was always going to be difficult, especially with KK. Wise as DOF? Ashey lost creditbility right from the begining. If Ashley had appointed someone like Shearer as DOF then it might've, just might've pulled it off. Managers must have complete say over who comes in and who goes out. Any manager worth his salt would not be able to work under the current setup. If Ashely was worried about managers coming in and out and wasting/spending money in the transfer market then he should hire a long term manager that has creditbility and stick with the manager. Long term.
Posted 06:03 15th September 2008
Angry Geordie (Newcastle United fan) says...
So what if the continent have coaches instead of managers. Do we have to comform ? Are we obliged to accept the change ? Its in the fans' hands whether the transistion is made. And as for the Toon, Keegans stay was over as soon as Wise put pen to paper. I admire Keegan for folding instead of sitting idly whilst those above him pull down everything good about the club waiting around for the chop so he can bag a hefty compensation fee (a nod to Souness). At least Ashley wants to sell, could be a change in fortunes ...
Posted 18:04 14th September 2008
Big Ted (Newcastle United fan) says...
Have to say as a Newcastle fan, i really dont agree with appointing 'Directors of football' to have the decision on which players are brought in/sold by a club for the obvious reasons that have been highlighted here - not least how can a manager bring the best out of a player that he did not choose to purchase? My belief is Keegan was never the right choice to manage Newcastle, dont get me wrong - i admire and respect the man totally, but the role of being able to motivate your team is just not enough, i would have been very impressed if he had been the one to sign Jonas/Collocinni etc. My point being exactly that - Keegan wanting to put together a team of Beckham/Henry etc simply is not the way forward, its too similar to Newcastle of old - paying massive wages for players who gave their best years for another club... I fear we need Wise to leave before we could attract the right kind of manager to the Toon.
Posted 17:13 10th September 2008
Matthew Galloway (Newcastle United fan) says...
Supporting Newcastle i have had to get used to a circus show environment. Just as you think things are calming down and we could actually achieve something, it all kicks off again and we are made into a laughing stock all over again, generally every 12-18 months. I and many other fans have just come to the end of our tethers and a feeling of pure desperation has come over us all
Posted 19:16 9th September 2008
David Wilkie (Rangers fan) says...
Personally i think the Director of Football can work in some cases especially if you look at teams from Spain. Barcelona and Real Madrid managers or head coaches as they are called dont really get a say in who is signed for the club that all comes down to the board. When they are having elections they say who they are going to sign etc and you cant say that Barcelona and Real Madrid haven't been sucessful! Football is moving on and it is just something i think we will all just have to get used to!
Posted 08:50 9th September 2008
Lee Blyth (Newcastle United fan) says...
Best article i have read in years! I agree with every word. There is alot of debate about football changing and the continental style coming through but everytime you hear of a director of football choosing players and the manager paying it is met with disgust . Take martin jol for instance , every fan in the land had sympathy for him and we did not like the way he was treated . Same with Curbs and now Keegan . We are never going to like it . So i think there is a change coming but i think its going to be the evolution of fan power , Newcastle is an example of what happens when the fans feel an injustice has taken place and we are letting the board know its us or them . As for the continental style of managment , i believe your 5 best teams in european cup competition were man utd , chelsea , liverpool , zenit and rangers . Only chelsea have a DOF but lets be honest , it was mourinhos team anyway , nothing to to with the DOF. We have the best league in the world and i believe the continent will eventually follow our style of letting the manager take care of everything .
Posted 21:13 8th September 2008
Andrew Lawson (Hibernian fan) says...
Everyone seems intenet on saying KK's treatment is disgraceful, yet his posistion was clear to him when he was appointed. I think KK leaving is good for Newcastle, he should never of come back. They need someone who doesnt get caught up in the hysteria and emotion at the club. The model of directors picking transfer targets is one that is commonly used on Europe, namely BARCELONA where success is unquestionable in recent years. Perfect choice for Newcastle job...Gustavo Poyet, he can focus on coaching(much like he'l do just now) and developing his players.
Posted 12:32 8th September 2008
Chris Macwilliam (Manchester City fan) says...
There is a lot of good sense in this article. As a Man City fan I am, of course, pleased with the money which will now be made available. But, that money must be made available to the manager, Mark Hughes. He needs time to build HIS (not the owner's) team and playing style. Transfer decisions should be his. I hope the new owners are not looking for a quick fix. Even with pots of money it takes time to build a consistent winning team. Let Sparky do his job and all City fans will be smiling for a long time.
Posted 12:03 8th September 2008
Martyn Pitts (Portsmouth fan) says...
first of all id like to say i totally agree with your points but i would like to play devil's advocate. The system of coach and director of football works very well in the spanish and italian game because it means when a coach moves on the new coach doesn't decide none of these players are what he wants sell them all for under what they are worth because he wants rid of them and then buy players of a similar quality for over what they are worth because they are what they want. this may not seem a massive problem and wouldnt be for the likes of man utd arsenal and probably Portsmouth because they stick with managers but look at what happened at fulham sanchez spent stacks on players and then hodgeson doesn't like half of them. I personally think the system works in Spain and Italy but wouldn't like it brought in in this country and i'm glad to be a Portsmouth fan that have finally found some continuity again brilliant article
Posted 09:23 8th September 2008
Bobby Backpain (West Ham United fan) says...
here here...
Posted 21:02 7th September 2008
Gary Billingham (West Ham United fan) says...
this article is as everyone says brilliant and true, firstly i will say i feel sorry for the newcastle fans, i know the unbelivable passion they show towards there club and i do not think it was good to treat kevin keegan like this. My team have always been a laughing stock one way or the other and now this same disgrace has made us even worse, i think the next manager will not last very long and as Harry Redknapp says, we most likely dont need a manager anyway, maybe the players should talk amongst themselves and pick who plays ..but i guess that would be difficult during transfer times as they might not even know they are being sold until the people upstairs tell them. Its a disgrace ... i think it will get worse, good luck Alan and Kevin, my heart goes out to all supporters of West Ham United and Newcastle United.. it used to be all about us, but not anymore
Posted 13:46 7th September 2008
Michael Neaven (Newcastle United fan) says...
Superb article! Can I lend my own take on the acts of leadership at NUFC which appears to be getting very hazy these days? You see, I remember from my training days in the military, that the principles and functions of management are summarised as follows; CEMA and POCL ie. The fundamental principles under which a manager manages are Control of Work, Economy of effort, Maintainance of moral and Accountability and the functions brought out of these principles are to Plan the work, Organise the effort, Control the pace and tempo of the tasks and lastly demonstrate Leadership. Take away one or more of these pillars and the manager is on shakey ground. So, how could Keegan achieve Ashleys aims if Ashley has taken away the ability of his manager to plan and organise the replacement of existing resources and given that ability to a third party? A third party who appears to be operating within the constraints of resourcing on grounds of cost first and ability/promise second, whereas the manager appears to be seeing his needs from the reverse. Such a fundamental difference is bound to lead to a collision and the only winner will be the top persons choice and as the director of football was brought in by Ashley after the appointment of the 'fans choice' manager Keegan, it's easy to see why Keegan would never be able to manage NUFC! I wonder if that most basic principle of all.. "communication" has been the problem here? Ashley says Keegan was aware that he was to work with a director of Football, however at that time he didn't have one! Was Keegan aware of who was in the frame? Did Ashley explain sufficiently the roles and responsibilities of both the manager and director of football to Keegan? Did Keegan have any input into choosing the director of football? I think Ashley has made suckers out of everyone, not by what he's said and done but by what he's not said but done....that's why he's a billionaire!
Posted 10:55 7th September 2008
David Forster (Newcastle United fan) says...
When in Rome - do what the Romans do! When in Newcastle or West Ham do whay your supporters do, enjoy, support, opinion, discuss - with the highs and lows. if you want to turn the PL into an Italian, Spanish set up, I will watch the MLS over here. Over used term - "modern" Trashley out
Posted 22:24 6th September 2008
Martin Perry (Manchester City fan) says...
Good comments and although i'm a city supporter and love the fact we can now compete with the likes of united and chelsea a part of me worries about our stunning academy and the players we have produced, swp, micah, johnson and ireland are all class acts and hopefully mark hughes will remain in charge and them and the likes of sturridge and ched evans will get their chances too. superstars are all very well but as real madrid show it doesn't always mean success every year
Posted 22:10 6th September 2008
Edgar Larkin (Manchester United fan) says...
I think that this article is absolutely true, and that the prices of players will rise due to the amount of money going through the premiership, players will double in cost and the football association will collapse within itself, end of story
Posted 21:15 6th September 2008
Lee Hillary (Sunderland fan) says...
whats happened at newcastle is a disgrace to the modern game
Posted 19:02 6th September 2008
Colin Mclaughlin (Newcastle United fan) says...
Brilliant article. I think this underlines the fact that a director of football is the most pointless post imaginable! It is understandable that a club needs a legal team to complete the transfer dealings and work out contracts etc... but as Louai Nasser pointed out below, Wise will bring in the players and yet the manager will always be blamed if they don't perform. How is a manager expected to succeed with another persons team? Managers these days are simply used as scape-goats, Its a wonder there are any managers left out there that are actually willing to manage. In my view, football has always been at its best and most exciting when managers have brought in their own players and built their own teams. Look at ferguson for instance... For years he has delt with all transfers and look at his manchester united team now. Just as keegan did when he took control of Newcastle the first time round... Peter Beardsley, Rob Lee, David Ginola, Andy Cole, SHEARER, and many more. If all club owners want is to get rich then they should just leave it to the pro's (managers) to deal with the team, and get themselves to the executive box for another prawn sandwich (not to pretend to care about the club and sit with the fans like a fraud). ASHLEY AND WISE OUT!
Posted 14:53 6th September 2008
David Potts (Newcastle United fan) says...
I think the way Keegan is an absolute disgrace alongside many others here, however, I have been thinking over the past few days and perhaps the whole country is being naive to the new era of football ownership that is sweeping through the premiership. For a while now I have thought football has been becoming a business, arsenal are perhaps the greatest example. Having not won anything in 3 years most managers would have been removed from their post, however Wenger is able to remain in charge as he keeps a team playing good attractive football without breaking the bank. This keeps everyone happy, fans are happy enough to watch arguably the best football in the land which keeps gate receipts high whilst the chairman is delighted that the team is able to bring in vast sums without much money going in the other direction. Maybe I am unfairly critical of Arsenal however its just food for thought. Back to the original argument at hand and we should look to the 2 other leagues in Europe which produces the most successful teams - Spain and Italy. For years the teams in these leagues have operated with a director of football (or a similar role by another name) and a head coach. Spain offers the most glaring example as presidents look to be voted in on the promise of who they will sign and yet, can even the ardent opponent of the new system argue that it has worked perfectly well for Real, Barca, Juve, and Milan? As many are writing, football is changing and the old school is being wiped out. This week will almost certainly be cited as the week the Prem changed forever but rather than criticizing this, maybe we as fans need to accept it. I can see no other way of breaking the stranglehold of the big four other than with financial clout, so perhaps in some ways this new era is a good thing. Not all will agree - I'm not saying I agree with this views - but as I said at the beginning, its just food for thought
Posted 13:40 6th September 2008
Alex Irvine (Manchester United fan) says...
I agree with every word in this article. We must remember, however, that although Newcastle, Man City, West Ham and, to a certain extent, Chelsea are clubs being run in the wrong way, there are still more clubs in the Premiership that are being run correctly than any other country in Europe. That is why our league is so strong. The club owners ruining our league must read this article and people like Steve Gibson at Boro, John Williams at Blackburn and Dave Whelan at Wigan should be held up as models of how to run a football club while there is still time to turn back. Bill Kenwright said recently that every club will soon need a billionaire just to compete. If that's the case, I'm praying for sensible men who will let the clubs be run by those who know the game. Unfortunately, I don't think that's going to happen.
Posted 13:20 6th September 2008
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