Millions of people can now enjoy the best live sport on a simple pay-as-you-go basis with the launch of Sky Sports on NOW TV, the new internet TV service from Sky.
With no contract, set-up costs or installation, NOW TV offers a new and flexible way to access great live sport on Sky Sports, including:
Exclusively live matches from the Barclays Premier League and UEFA Champions League.
All 19 Grands Prix from the Formula 1 season - as well as qualifying and practice sessions.
Exclusive coverage of the British & Irish Lions 2013 Tour of Australia
All 10 Ashes Test matches from home and away, exclusively live - as well as all one-day internationals and Twenty20 internationals
Three of golf's four Majors - including The Masters
Exclusive ATP tennis, including the ATP finals from The O2
Customers can get unlimited 24-hour access to all six Sky Sports channels for for just £9.99. You can sign up for NOW TV through the NOW TV website.
Barney Francis, Managing Director of Sky Sports said: "Sky Sports has never offered a greater choice of high-quality live sport and we've got our biggest ever summer ahead. Whether it's the Ashes, the Lions, F1, or the finale of the football season, there's something for all sports fans on Sky.
"At the same time as we're innovating on-screen, we're always looking at new ways to make our content available to customers. NOW TV is a great way for even more people to enjoy the best action from Sky Sports."
Simon Creasey, Director of NOW TV, added: "The launch of Sky Sports on NOW TV is a landmark moment for sports fans. For the first time you can get great value, commitment-free access to Sky Sports, all at the touch of a button. So whether it's a Grand Prix on your TV, a Premier League match on your iPad, or an Ashes Test on your PC, millions more people can now enjoy great live sport across the most popular internet-connected devices.
"And because you can start streaming in an instant, it's perfect for those people who want the flexibility to dip in and dip out."
NOW TV is available across a wide range of the most popular internet-connected devices, including PC, Mac, Xbox 360, iPad and iPhone, selected Android smartphones, Roku and YouView (for movies on demand content only).
It already offers instant access to Sky Movies, offering more of the latest and biggest movies at least 12 months before any other online movies subscription service.
With a Sky Movies monthly pass, NOW TV customers are able to enjoy unlimited access to the entire Sky Movies collection, choosing from over 600 movies on demand at any one time, including Hollywood blockbusters and classics.