Simon Amor has been there and done that in the Sevens game winning four Hong Kong titles and a Commonwealth silver medal for England. Now he is looking to take them back to the top of the tree in the shorter version of the game.
Amor takes over the reins at England Sevens after their worst performance in twelve years where they made just three Cup draws in nine events and were 6th overall, but after their showing in the World Cup where they lost to New Zeland in the final. Amor is confident for the future.
"It is important to recognise all the good progress that the England Sevens programme has made, not just under my predecessor Ben Ryan but also by Mike Friday before him," Amor told the Rugby Club
"There have been a lot of changes in the world of Sevens and the foundations are clearly there. For me it's more about evolution rather than revolution - just taking this programme up another step.
"When you get into that cycle of losing tournaments and then you are put into the next tournament against the strongest teams it is difficult to break that cycle.
"England started off with a very challenging opening tournament in the Gold Coast last season. But what was really pleasing was how quickly they made that progression. The fact that they made the World Cup final shows that there is some real growth and learning in that team. We have some wonderful running threats in that team - the pace is quite breath-taking. There is some real talent in this team and we have the potential to be incredibly successful."
In the past England Sevens has had access to some rising stars of the 15-man game - players like Ben Foden, Tom Croft and Christian Wade have come through the system. However currently the team is picked from a group of specialist Sevens players - however under Amor and new head of international development Joe Lydon, things are about to change.
"We want to make sure that we develop the talent within the group," explained Lydon. "But we also want to build on what is a great foundation and look at other talent out there as well. We need to maximise the opportunities that Sevens provide. We want people who can understand Sevens but we also want the opportunity to develop players for the 15-man game as well."
Watch England in action in the Gold Coast Sevens, 12-13th of October on Sky Sports