Exeter chairman Tony Rowe delivered a bold statement on The Rugby Club.
Whilst showing reporter Graham Simmons around his garage - which is filled with 15 vintage fire engines - the 65-year-old revealed that he wants his club to be kings of Europe within a decade.
However, Rowe - whose Chiefs side finished sixth in the Aviva Premiership last term - says he will not spend the sort of cash that reigning Heineken Cup champions Toulon have in order to reach the pinnacle of the 15-man code.
"If we can win the Heineken Cup within the next five-10 years I'd be over the moon," said Rowe.
"Toulon keep throwing money at it but that's not the way to do it. Are their players, who cost £400-500,000, much better players than mine who cost £100,000? I can't see it in some of them."
Rowe has grand plans for Exeter, who were promoted to the top flight in 2010, have England flanker Ton Johnson within their ranks, and are coached by Rob Baxter.
The Chiefs plan to move into a 22,000-seater stadium within the next few seasons and Rowe says he expects Baxter to still be at the helm when Exeter begin their new era.
Asked whether the 42-year-old could succeed England boss Stuart Lancaster at the end of the 2015 World Cup, Rowe said: "I think Rob would look closely where he is, where he knows he has security and knows who his boss is.
"So I am fairly confident we would still be together."
Hit the video above to hear more from Rowe and then watch Exeter battle Toulon in the Heineken Cup, from 1pm, Saturday, Sky Sports 2 (via the red button).