Team GB has a number of medal chances at Sochi 2014, certainly more now than at any time in the last 30 years.
UK Sport, the body which allocates public money to fund such sports as short track speed skating, has given the sport almost £3 million, but in return it expects success. Success at Sochi for the British speed skaters means one medal and two top-eight finishes from a team of five athletes.
It's Elise Christie who the pressure is on to get the medal.
Christie, 23, is more than capable of this. Over 1,000m she's the 2013 world champion and had been one of the world's best for a while now. There are a few problems though - her season has been badly disrupted by a crash last year in Russia which at first glance seemed to rule her out of these Olympics.
After crashing into barriers, another skater slammed into her. First-aiders who rushed to Christie thought she had broken her ankle. She hadn't, but a skate blade had ripped through her thigh. Painful, messy and it has set her preparations back.
Christie though is a fighter, a proverbial pocket-battleship. She has a quirky, jovial yet deadly serious outlook on life. She wants to be the fastest and best skater. But why not do it by dying the ends of her blond hair red, orange and yellow so that when she's flying around the Olympic speed skating arena it looks as if flames are coming out if the back of her helmet?
"I do dream of winning Olympic gold," she says. "It's what I want, but I have to put that to the back of my mind now, I have to focus, I can't hold up. I'm pushing myself in training here hard where others may be tapering down. That's how much I want to get it right."
Her coach, former speed skater Nicky Gooch, agrees: "If we get it right, we are in the podium, but the margins in this sport as such that if we are not spot on we won't do anything. We have to get it right."
Christie will races over three distances here in Sochi: 500m, 1,000m and 1,500m. It's over 1,000m where, as world champion, she is the one to beat.