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Naming and shaming

Naming and shaming

Jeff Stelling says the 'hideous decision' to rebrand St James' Park raises plenty of issues...

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Comments (102)

Brendan Cosgrave (Aston Villa fan) says...

Call it what you like Ashley! But it is and will always be St James Park right now and long after you have met your making.

Posted 08:51 11th November 2011

Simon Price (Newcastle United fan) says...

Thanks for the support Jeff. If only our owners had the same sense but when they come to sell they will get less for there money now as the have cheapened the brand kind of like there shops i guess.

Posted 08:35 11th November 2011

Nigel Roberts (Newcastle United fan) says...

Not only is it a bad decision to Sell the Nameing rights to the Stadium but it just shows exactly where the owners love for the club comes from (Lining his pockets). On one hand he doesn't seem to care for the history of the club when selling the name but on the same track this week decided to start selling products relating to 130 year anniversary limited edition clothing range. Just how two faced is that ?

Posted 07:53 11th November 2011

Nzed Toonman (Newcastle United fan) says...

This is my thoughts shared on NUFC blog... The naming of SJP as the Sports Direct Arena, may earn the club 8-10 mill or it may not . The difference with all the other clubs is that large amounts of money were put into these stadias to create them or renew them . Ours is already the improved version. Ashley has done nought to get this money than put a big Sports Direct Arena Advert right across the stadium . He is pimping the club to get money for his own pocket ! We were promised a striker in summer , but nobody was bought , 35 million from Carroll was not spent , what makes us all think this 8 million or so will be spent on players ! History suggests no , it won¿t ! Sorry but I think Cashley has no passion or desire for the club to have his money or investment, but seeks only to line his pot of gold ! KEEP ST JAMES , SAINT JAMES !!! cynical eh ?

Posted 07:33 11th November 2011

Mark Dann (Aston Villa fan) says...

Well said Jeff, it will always been known in the football world has St James Park, The Toon Army should be so angry with this idiot, sent by a Villa Fan

Posted 06:25 11th November 2011

Craig Fitch (Newcastle United fan) says...

its another way of ASHLEY making money for his pocket,the club will get none of it,all true TOON supporters will always call it ST JAMES PARK! Why cant this man just SELL AND GET OUT AND LEAVE US ALONE !!! NOT WHEN HES MAKING MONEY HE WONT!! ST JAMES TILL I DIE!

Posted 06:11 11th November 2011

Linda Nufc fan usa (Newcastle United fan) says...

As one of those Worldwide Fans your talking about, I'm from the USA and my heart belongs to NUFC!!! He can call it whatever he wants but as like all us Toon fans, it will always be St. James Park to us! And really glad to see that some of yous in the media are sticking to your guns and remain calling it that! Cheers!

Posted 03:52 11th November 2011

Kevin O'sullivan (Aston Villa fan) says...

Well said, Jeff! I think it's an absolute disgrace! It's yet another example of Lord God Mike Ashley flexing his more than considerable ego. How much money has renaming St James' Park garnered them? It's Ashley's company sponsoring his club!!! He's trying to globally market Sports Direct at the expense of the good name and reputation of Newcastle United Football Club. Please God, don't ever have a Mike Ashley in charge of my beloved Villa. Ours is, was, and always will be, Villa Park. And the same can be said for the good people associated with NUFC - it'll ALWAYS be St James' Park!

Posted 01:50 11th November 2011

Abdul Munaim (Liverpool fan) says...

A stadium with such history and heritage is respected by all, if the name change is permenent newcastle home ground will lose 130 years of respect from true fans all over the world.

Posted 01:17 11th November 2011

Martin Hancox (Newcastle United fan) says...

Well done Jeff!!! I hope that you can lead the example across all your co workers at sky sports and let us all unite against the renaming!! It is an outrage to turn a priceless historical football stadium into something that looks just cheap and nasty!! plastering that filth all over the stadium is wrong. im glad the council refuse to change their signs. This just proves that no matter what Mike Ashley and his cockney mafia do we will all remain newcastle united!! LONG LIVE ST JAMES' PARK!!

Posted 01:17 11th November 2011

Jack Eastwood (Blackburn Rovers fan) says...

Well said Jeff. I for one hope that the club gets rid of Mike Ashley some time soon and they get a owner who the fans deserve and who will revert the 'arena' to its true name. Newcastle may not have the trophies like the uniteds or liverpools but they remain probably the most passionate and loyal fans in the world and for this too happen, and for them to be disrespected in this way is a joke. A part of football has died with this decision and I hope our clueless owners at Ewood (sorry pune) dont get any ideas and rebrand Ewood Park into a Venkys chicken factory or something on those lines. (Its already a circus as it is).

Posted 01:12 11th November 2011

Steven Blair (Newcastle United fan) says...

you are right, when i heard that i was shocked, and disapointed, who does he think he is!!! it will always be st. james in my book!!

Posted 23:35 10th November 2011

Andy Rammy (Manchester City fan) says...

Eastlands or COMS was the name given to a new ground, none of them became the official name, so to rename was not a problem. If City were still at Maine Rd I would object, but it was a new ground with no identity. St James is a recognised stadium in its own right with a glorious history - no comparison. Hope the Newcastle fans manage to over turn this mistake.

Posted 23:23 10th November 2011

Dru Dodd (Newcastle United fan) says...

Jeff, just like St James' Park, you are a football institution and it's nice to hear people in the media voicing their morals! A true football fan with a respected opinion! Get yaself upto Tyneside for a pint on us!

Posted 23:11 10th November 2011

Lozza O (Newcastle United fan) says...

Well said Jeff. It seems like Ashley does not know how to stop upsetting the fans. I have lived in Newcastle all of my life and as a season ticket holder it will always be St James' Park to me. The timing couldn't have been better for Ashley with no home game for 3 weeks!

Posted 22:38 10th November 2011

Amin Akhtar (Newcastle United fan) says...

Spot on Jeff! Nice to see an established person backing our corner. Owner(s) can call it whatever they want, St. James' Park lives on forever! Everyone remembers history & values, not one certificate saying "Sports Direct Arena"

Posted 22:20 10th November 2011

Jerry Tate (Newcastle United fan) says...

Jeff your a diamond, always call it ST. James Park. I will, as will many other geordies raise a glass to you every time you use the REAL name not the commercial one. If he wants to build us a 75000 seater stadium at leazers park.

Posted 22:10 10th November 2011

Gregg Mann (Newcastle United fan) says...

good luck to them, making money out of calling a stadium a different name, not bad. I'm a life long toon and i'll still call it St James and everyone I know will refer to it at St James. Shakespeare had it right - What's in a name? that which we call a rose By any other name would smell as sweet

Posted 21:57 10th November 2011

John Fielding (Sunderland fan) says...

get over it jeff, it's now sports direct arena. soon newcastle will been playing in sports direct colours red and blue and a change of name to sportsdirect arena football club ( s.a.f.c.)

Posted 21:51 10th November 2011

David Taylor (Manchester City fan) says...

Im a season ticket holder at the Etihad Stadium i have no problem with the name , these days its football on the pitch and business off the pitch , City of Manchester Stadium was a mouthful arter all .

Posted 21:49 10th November 2011

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