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Naming and shaming

Naming and shaming

Jeff Stelling says the 'hideous decision' to rebrand St James' Park raises plenty of issues...

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Comments (102)

Dan Turner (Liverpool fan) says...

Nice one Jeff. It'll always be St. James' to me too. What bothers me the most is that this is labelled almost as a PR stunt to boost the brand value it could offer to potential suitors. With this added value the club can get more cash, which they can spend on transfers. Fair enough. But the fact of the matter is that the 35 million raised for Andy Carroll is still sitting in the black and white bank. If they can't spend this, what's the chance that the extra revenue raised from this sponsorship sell-out will go on players. Chances are, it'll go in Mike Ashley's back pocket. Just wrong.

Posted 21:40 10th November 2011

Sam Hayley (Newcastle United fan) says...

Well said Jeff, I for one will never even acknowledge that the name has changed! It is St. James Park and always will be!

Posted 21:32 10th November 2011

Derek Mutch (Newcastle United fan) says...

Re - Newcastle United change of name from St James Park to SDA (or Stupid Daft Arena) Has this idiot of a chairman got any thought for Newcastle United fans and the city of NEWCASTLE - No only his pocket! Its a pity all the true fans should refuse going to the next home match as a protest against this idea to rid the club of all of its history in one full swoop. Trust me fans all over the WORLD will forget Newcastle soon and support other clubs.

Posted 21:14 10th November 2011

Allan Bell (Hull City fan) says...

i think mike ashely is pathetic. its all about the money to him, he doesnt care about the newcastle fans he just wants to be a hated man. the name st james is newcastles home not any other name, whilst mike ashely is owner of newcastle united he will slowly but surely destroy it and he is doing dame good job of it. i am so glad that the player arev playing for the manger and ignoring that git that is mike ashley. so annyoying. hope to see the name st james read out on soccer saturday and all sports and radio channels. allan from carlisle

Posted 20:33 10th November 2011

Sean Macconnolly (Celtic fan) says...

Unless the name of the stadium is bought by a sponsor from the start , its farcicle to change it. Makes a mockery of the history of the stadium in my opinion. St.James Park sponsored by blahblah would be just about ok but to change entirely is ridiculous. As a Celtic fan , if they tried to change the stadium from Celtic Park , there would be complete and utter uproar.

Posted 20:28 10th November 2011

Joakeel Reece (Newcastle United fan) says...

I realize that many of our fan support dislike almost all of the decisions that the NEWCASTLE board has been making over the past two plus years, however we owned the Championship[2010]/ Prem mid table last term and are currently sitting pretty nice in third place with 11 rounds gone. Please, Please, Please!!! do let the pundits or your sentimental emotions bring our rise to prominence down. Their explanation is reasonable, even if you could care less about the finances. or Keep the ground name and get dropped down a few divisions and stay there is our other chioce.

Posted 20:27 10th November 2011

Alan Shackson (Newcastle United fan) says...

Whichever company ends up spending millions of pounds giving their name to this ridiculous scheme can guarantee to be instantly despised by Newcastle United fans!!!

Posted 20:25 10th November 2011

Nick Williams (Liverpool fan) says...

Jeff, i couldn't agree more with you there. You also need to take into consideration that the fans morale could be lowered like this and they may have an agressive way to the owners. What may put the Newcastle players off there game. On the other hand if you think back to a couple of years ago you'll remeber that Newcastle were in a financial wreak and Sports Direct took the risk of buying Newcastle and they have done a tremdous job nevertheless it doesn't give them the right to change the stadium name.

Posted 20:25 10th November 2011

Tommy Delcher (Newcastle United fan) says...

Nice one Jeff! And just in response to Lambias stating it is a necessity for the club create revenue this way, why is it only Chelsea who are also exploring this avenue? Why isn't White Heart Lane becoming the Tesco Stadium or Anfield the Lego Stadium? Also notable was his remark of needing funds to purchase "replacements" next summer. Nice to see the club is already anticipating selling our key players once again when the seasons out. Jokers!

Posted 20:08 10th November 2011

Bav Patel (Newcastle United fan) says...

Renaming ST. JAME'S PARK shows how little Mike Ashley and co. care about the club, players and most of all the fans. All he is concerned about is, filling his boots with money made from

Posted 19:54 10th November 2011

Brian Napper (Aston Villa fan) says...

Rediculous descision,Im sure all Newcastle fans will not be happy at all, If Randy tried to change the name of our mecca Villa Park there would be outrage.

Posted 19:51 10th November 2011

Peter Grant (Liverpool fan) says...

I agree, as a Liverpool fan I would be devestated if the ground name was changed at all. Newcastle are synonymous with St James park and unless there is a new stadium then it should stay. Support to all the toon fans who refuse to accept the clown in charge changing its name.

Posted 19:50 10th November 2011

Julie Roseblade (Newcastle United fan) says...

Well done to Newcastle Council for refusing to change signposts, clearly thinks he owns the city and it's heritage not a football club, he didn't even build a stadium. But like he keeps telling everyone its a business to him, funny but I thought as a businessman he would have the sense not to change such a well known brand name. Would you give your customers something they didn't ask for or didn't want?. Richard Branson must be in awe of the man and his PR genius, well it starts with PR at least.....

Posted 19:49 10th November 2011

Jack Robson (Newcastle United fan) says...

excellent article jeff. it softens this harsh blow to know that respected pundits like yourself sympathise with not just ourselves, but all fans that have succumbed to cash-greedy owners that rename their stadium. as you mentioned, an 'emirates stadium' or 'eitihad stadium' is a different game altogether, each stadium being less than a decade old. but to try and write off 130 years of legends and tradition away with a cheap tacky sportswear brand is criminal. i read journalists telling the traditionalists to wake up and get with 21st century football. well if we're surrendering our history and identity at a cost of £8m i'm not sure 21st century football is what we want. this will no doubt be tip of the ice-berg, i fear the day of naming brands for club names and re-locations. it will happen..

Posted 19:46 10th November 2011

John Williamson (Manchester United fan) says...

I can't for the life of me understand all of the fuss about a stadium name. Let's be honest it could have been worse they could have named it the "We Haven't Won a Major Domestic Trophy Since 1955 Arena."

Posted 19:37 10th November 2011

David Reay (Newcastle United fan) says...

Commercially cashley is correct but what about tradition, what about Newcastle United, what about the city of Newcastle. You are one greedy man cashley. This is not a business it is our lives.

Posted 19:36 10th November 2011

Bob A (Manchester United fan) says...

Well Said Jeff!!! I agree completely.

Posted 19:35 10th November 2011

Daniel Branley (Newcastle United fan) says...

cheers for supporting every toon fan!! renaming St James is just stripping our club of it's tradition. Some things are just priceless and our heritage is one of them.

Posted 19:24 10th November 2011

John Polkinghorne (Truro City fan) says...

I don't think the grounds name should be changed, its been there for 130 years. Could you imagine the uproar if Old Trafford was renamed the AON stadium

Posted 19:05 10th November 2011

Jon Betts (Wolverhampton Wanderers fan) says...

What a load of rubbish, if i was a toon fan i would be gutted.Its part of our history and for a few quid its gone.With all the protests we have in football surely every serious football fan would boycott this decision.

Posted 18:58 10th November 2011

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