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Naming and shaming

Naming and shaming

Jeff Stelling says the 'hideous decision' to rebrand St James' Park raises plenty of issues...

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Comments (102)

Jamie Pickup (Newcastle United fan) says...

Ashley is the best thing to happen to Newcastle - he's getting them on a strong financial footing and making the club sound for the future. Give him the respect he's due, we nearly went down the pan under the previous owner!

Posted 18:46 10th November 2011

Richard Mcquade (Manchester United fan) says...

Well said Jeff! I hope all football fans will still call it St. James' Park regardless of whether it gets renamed or not.

Posted 18:32 10th November 2011

Matt Lee (Newcastle United fan) says...

Is it a load of rubbish changing the name of the stadium after all these years I really do hope they say st james's park on saturday

Posted 18:17 10th November 2011

Neil Howarth (Rochdale fan) says...

i played on st james park in a northern alliance cup final ,i live in oldham lancs ,but still pride myself as being on the pitch ,so called st james park ,wont ring the same bells now

Posted 18:14 10th November 2011

Corey Davis (Newcastle United fan) says...

Even people across the pond recognize St. James Park. I agree. It will always and forever be St. James. I'm actually happy with the work Pardew and Ashley have done this season (won't account for others) but this is ridiculous. A complete mockery of history. They should be ashamed. All fans and media should always call it that. Just to rub it in.

Posted 18:06 10th November 2011

Neil Blackman (Manchester United fan) says...

jeff you are spot on, to change the name of a stadium which has been around for 100 years or so is just wrong and should be against the rules. I am a man utd fan and if them glazers where to sell name of old trafford i would be furious. Arsenal sold their stadium along with city and for me that is just going against the fans.

Posted 18:05 10th November 2011

David Davies (Manchester United fan) says...

Although not a Newcastle fan, I had a Geordie uncle and he'd be spinning in his grave now at the news. It's insidious and yet another example of Ashley becoming detached from both reality and sanity. If they wanted money so much, here's a better idea - keep the stadium name but offer naming rights to the stands. Man City have the Etihad Stadium, which is a hideous name in itself, but the real reason that City fans haven't gone up in arms over it is that it has no history - indeed, the City of Manchester Stadium didn't exactly roll easily off the tongue either. Imagine what would have happened if they'd renamed Maine Road.

Posted 17:31 10th November 2011

Ewan Wardell (Newcastle United fan) says...

Tut tut Mike Ashley, the owner and board had just started winning fans over, and I for one was starting to trust in the board a little. But now the name change? Everyone knows St James Park will be called that for many years to come, and as you said, there are many other ways to attract investers and interest in Newcastle United without messing with history. Poor move from the board. Very disappointed Toon fan here :(

Posted 17:16 10th November 2011

Ian Riches (Newcastle United fan) says...

Thanks Jeff from Toon Fans everywhere. I'd be delighted for the club to get an extra £10m per if I thought the first team would benefit from it. We're still waiting to see the missing £35m. Apparently the training ground was upgraded and we got a new borehole. Inflations a bugger.

Posted 17:15 10th November 2011

Dan Coulthard (Newcastle United fan) says...

I'm a lifelong Newcastle United fan and I am of course fuming about the directors decision to rename our stadium. BUT football changes... Once upon a time, football teams played in a plain, yet coloured kit in a plain stadium with seats and a football pitch. Whereas nowadays stadiums are filled with advertising, sponsors, high profit food & drink, etc and 99% of football kits have sponsors printed on them. Renaming the stadium is yet another plan to make more money for the club, however Mike Ashley owns both NUFC & Sports Direct, so if he takes a ten pound note from his left pocket & places it in his right pocket, it doesn't mean he's made a tenner?!? Having 'Sports Direct.com' written either side of the 'Newcastle United' Logo on the stand is surely enough advertising of his brand? Changing the name of the stadium will make no difference to anyone except the board. It will ALWAYS be known as St. James' Park. DC

Posted 17:12 10th November 2011

Matt White (Tottenham Hotspur fan) says...

Is Mike Ashley and Co bored because Alan Pardew seems to have calmed things down a bit after the recent high profile disagreements of last season? Surely he woke up and thought how can i further alienate a public that has just got over the last debacle i made of their club???

Posted 17:10 10th November 2011

Matthew Purcell (Newcastle United fan) says...

Jeff, I totally agree with your views on the tarnishing, once again, of the my football club - and many others. Ashley still doesn't seem to realise that the way of the Newcastle faithful is NUFC first, following the football club as (virtually) a religion. Tampering with the football grounds name (again) is tampering with the faithfuls hearts and lives. Ashley has picked this to take place at a very clever time, where we are flying high in the league with great hopes and aspirations of the future of our club, along with the balancing of the books for the first time in many years. Although this helps in the distraction, it still will not go unrecognised, and once again he has disrupted the good feel at the club. Jeff, you will never have to worry about calling St. James' Park something else in years to come, because we will simply refuse to call it whatever has been forced onto us in the usual ludicrous fashion; whether it be the Sports Direct Arena, or the Newcastle Brown Ale Ground. No matter what else he calls it, it will be shoddy, unwelcome, and not the true name. For this reason it will always be St. James' Park.

Posted 17:04 10th November 2011

Nick Hindhaugh (Newcastle United fan) says...

I understand the club when they say extra revenue can be made but why change it before a sponsor has been found. Are Sports Direct paying to have their name on our stadium. Absolute joke!

Posted 17:00 10th November 2011

Mick Gray (Newcastle United fan) says...

Well said Jeff! It's craziness gone mad. And as for needing the sponsorship money to "buy new players" as Derek Llambias has said - well what happened to the £35M Andy Carroll money?

Posted 16:55 10th November 2011

Sam Frost (Newcastle United fan) says...

Well said Jeff!! I will never call it Sports direct stadium or whatever they have called it! It is and always will be St James Park! Its been called that for over 106 years and noone has the right to change that! As for the Etihad stadium i dont think that Eastlands was there long enough! when i think of man city i always remember and associate them with Maine Road!!!

Posted 16:50 10th November 2011

Kay Kay (Newcastle United fan) says...

As a NUFC Fan, the ground will always be St James, the new sponsors will be tarred with the same brush as the current owners are. This is not a good field for marketing.. Put a poster on the side of a bus stop, take your name and put it in a magazine, on an advert... but don't take away our St James.

Posted 16:43 10th November 2011

Graham Shannon (Newcastle United fan) says...

cheers jeff it means alot that your supporting us

Posted 16:41 10th November 2011

Lance Janari says...

I will alway call St James Park, just that. My house is also called St James there is no way I am going to call it Direct Sports

Posted 16:37 10th November 2011

Darryl Peel (Newcastle United fan) says...

Well done Jeff! we all need to stand up and be counted in this idiotic exercise by the powers that be at St James Park, you are right when you said it would not be commercialy viable to change a name to whatever as the new promoters would be tarred with the same brush Ashley & Co have and that could effect their revenue globaly, old memories die hard.

Posted 16:35 10th November 2011

Ben Turner (FC Halifax fan) says...

I think the Etihad Stadium sticking might have something to do with the fans respecting the owner and them knowing that the money will at some point be reinvested into the club. I doubt the same can be said for Newcastle with that lot in charge.... I could be wrong though..

Posted 16:28 10th November 2011

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