Executive chairman Richard Scudamore says the Premier League has a "strategic plan" to enable more clubs to win the title.
In one of the biggest shocks in the sport's history, Leicester City were crowned Premier League champions for the first time in their 132-year history last season.
And Scudamore hopes the success of the rank outsiders gives hope to other clubs not usually regarded as contenders at the start of the campaign.
Speaking to Sky Sports News HQ from the Premier League launch in Islington, north London, he said: "Without being disrespectful to any club, we have a strategic plan at the Premier League and the strategic plan says putting a new name on the trophy in every six-year period.
"That doesn't mean we don't want any team to win it. It just means we would rather see some sort of rotation, for all neutrals in the game (what Leicester achieved) was a big moment."
The Foxes' stunning success dominated headlines across the UK and globally, with some broadsheets and red tops adopting an uncustomary blue look in tribute to Claudio Ranieri's champions.
"People thought that perhaps Leicester wouldn't have resonated around the world the way some of the bigger clubs would have," Scudamore added.
"But it became a main news story around the world where people saw this unlikely and improbable outcome. It captured the mainstream media across the world."
And asked how many teams were in with a realistic chance of adding their name to the Premier League trophy, Scudamore joked: "If Leicester did it last season then you would have to say 17.
"But seriously, who would argue with what Arsene Wenger said earlier on your programme? He said eight and clearly that is probably about the right number."