Sonny Bill Williams presented his World Cup winner's medal to a fan tackled by security guards when trying to celebrate with the All Blacks.
Young All Blacks fan Charlie Lines tried to race onto the pitch to celebrate with his heroes, only to be accosted by stewards.
Williams was then pictured meeting Lines, and draping his winner's medal around the youngster's neck.
Cross-code superstar Williams, also the one-time New Zealand heavyweight boxing champion, helped the All Blacks become the first team in rugby history to retain the World Cup.
The 30-year-old produced a bullish break that teed up Ma'a Nonu's second try, with the All Blacks crossing three times in all to retain the Webb Ellis Cup.
"A young fella came sprinting on and he got smoked by the security guard," said All Blacks centre Williams. "It was pretty sad, he's just a young fella obviously caught up in the moment.
"Why not try and make a young fella's night? Hopefully he'll remember it for a while.
"I know he'll appreciate it and when he gets older he'll be telling kids - that's more special than it just hanging on a wall."