Andy Murray has been installed as the odds-on favourite to win Wimbledon following Novak Djokovic's shock defeat to Sam Querrey.
The big-serving American made light of a 40-place difference in the world rankings and odds of 16/1 to beat the world No 1, who holds all four Grand Slam titles, in four sets.
Murray had no such trouble seeing off John Millman in straight-sets and will head into the fourth round as the favourite to lift the trophy.
Sky Bet reacted to the exit of the 8/11 favourite and 12-time Grand Slam champion by slashing Murray's odds from 3/1 to 10/11, with potential fourth-round opponent Nick Kyrgios considered his main opposition from the bottom half of the draw at 12/1 for the title.
In the other half, seven-time Wimbledon champion Roger Federer has been cut from 12/1 to 3/1 to make Wimbledon his first title of the season and first Slam since 2012, while Queen's runner-up Milos Raonic is now 8/1 from 25/1.
In the women's singles draw, Serena Williams is 8/1 to face the same fate as fellow No 1 Djokovic when she faces Annika Beck.
In contrast to the men's section, it's been the contenders who have been falling by the wayside in the first week, with pre-tournament second and third favourites Garbine Muguruza and Petra Kvitova suffering early exits.
Madison Keys (11/2) and Angelique Kerber (8/1) are now considered the main threats to Williams' record-equalling 22nd major title.