Joao Teixeira scored twice as Brighton beat in-form Ipswich 3-2 in their Sky Bet Championship clash at the Amex Stadium.
Teixeira helped secure the Seagulls only their third home win of the season and the first on their own turf under new manager Chris Hughton.
Ipswich were generally not at their best as they slipped to their first defeat in their last eight away games.
Brighton, looking to improve on one of the bleakest home records in the country, enjoyed early possession and Spanish defender Inigo Calderon had a volley blocked on the edge of the area before Daryl Murphy went close for Ipswich.
Town's leading scorer saw a deflected left-foot shot fly wide after Joe Bennett gave the ball away.
Seagulls striker Chris O'Grady had a dangerous ball into the six-yard box cleared before Albion 'keeper David Stockdale showed alertness in claiming a testing cross from skipper Luke Chambers.
Town forward Noel Hunt was in an offside position when his goal-bound header from a Jay Tabb cross was well saved by Stockdale.
The Seagulls broke the deadlock in superb style in the 19th minute when Chambers allowed Sam Baldock to come inside and the former Bristol City striker bent a stunning right-foot shot into the far corner.
Town 'keeper Bartosz Bialkowski saved a low shot from Teixeira before the visitors hit back to equalise through Murphy on 22 minutes.
Murphy got across skipper Gordon Greer at the near post to glide in his 18th goal of the season from a cross by Hunt.
Hunt later came to Ipswich's rescue by clearing a header from Rohan Ince off the line following a corner by Danny Holla.
Brighton threatened again when recalled defender Aaron Hughes stole in at the back post and his header was tipped over by Bialkowski.
The Seagulls regained the lead through Portuguese midfielder Teixeira seven minutes before the break.
Teixeira, on loan from Liverpool, scored with a shot which took a deflection after he was allowed to run through the Ipswich defence too easily.
Teixeira was on target again in stoppage time to drill a low shot passed Bialkowski after fine link-up play from Baldock and O'Grady.
Ipswich manager Mick McCarthy shook up his front line by introducing new signing Freddie Sears for Paul Anderson shortly after the break.
But Brighton should have gone further ahead when, following a run by Teixeira, Baldock shot straight at Bialkowski with the goal at his mercy.
Ipswich reduced the deficit 12 minutes from time through Sears, who latched on to a pass by Kevin Bru to slip the ball under Stockdale.
Murphy later went close by putting a left-foot shot wide following a weaving run.