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Rainbow Laces: Welcome mats rolled out at Premier League grounds

Annual activations for LGBT inclusion in sport campaign continue across the weekend; Tottenham Hotspur Stadium lit up in rainbow colours

WATFORD, ENGLAND - DECEMBER 07: Support for the Rainbow Laces Campaign is seen outside the stadium ahead of the Premier League match between Watford FC and Crystal Palace at Vicarage Road on December 07, 2019 in Watford, United Kingdom. (Photo by Marc Atkins/Getty Images)
Image: Watford's Vicarage Road was among the Premier League stadiums to get a new welcome mat on Saturday

Huge rainbow welcome mats were placed outside Premier League grounds on Saturday in a show of support for Rainbow Laces.

The eye-catching stadium additions, measuring 10m x 10m, were part of ongoing annual activations around the Stonewall campaign for LGBT inclusion in sport.

Sky Sports' fellow Team Pride partners Coca-Cola introduced the mats for match round 16, with thousands of pairs of laces handed out to fans attending the fixtures.

Having first been lit up in rainbow on Thursday evening, the Tottenham Hotspur Stadium was again illuminating the north London skyline in a spectrum of colours for the visit of Burnley.

LONDON, ENGLAND - DECEMBER 07: General view outside the stadium as it lights up in support of the Rainbow Laces Campaign prior to the Premier League match between Tottenham Hotspur and Burnley FC at Tottenham Hotspur Stadium on December 07, 2019 in London, United Kingdom. (Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images)
Image: The Tottenham Hotspur Stadium was again lit up in rainbow colours

Spurs executive director Donna-Maria Cullen said: "Diversity and inclusion is at the heart of everything we do as a club and our iconic new stadium gives us a fantastic opportunity to go even further in demonstrating our support for the LGBTQ+ community.

"At night, our stadium becomes a light sculpture that is seen across London - our rainbow illumination is a powerful statement as to the part football can play in delivering such an important message: this is everyone's game and all are welcome here regardless of race, religion, disability, gender identity or sexual orientation."

Tottenham Hotspur Stadium, Rainbow Laces, light up, general view (picture via Jessica Gross)
Image: This year's Rainbow Laces activation is the first for Spurs at their new state-of-the-art home (picture via Jessica Gross)

Thursday's event was also a special occasion for Tottenham's LGBT+ supporters group Proud Lilywhites, which now has over 400 members since being launched back in February 2014.

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Co-chair Chris Paouros said: "We've seen first-hand over these past five years that our club is a bastion of inclusion and diversity. By illuminating the stadium, we are making a statement that embodies this."

Watford fans hold up Rainbow flags before the Premier League match at Vicarage Road, Watford. PA Photo. Picture date: Saturday December 7, 2019. See PA story SOCCER Watford. Photo credit should read: Tess Derry/PA Wire. RESTRICTIONS: EDITORIAL USE ONLY No use with unauthorised audio, video, data, fixture lists, club/league logos or "live" services. Online in-match use limited to 120 images, no video emulation. No use in betting, games or single club/league/player publications.
Image: Watford fans hold up Pride flags before the game against Crystal Palace

Also on Saturday, the Rainbow Laces campaign was marked with welcome mats and matchday furniture at Vicarage Road, Goodison Park, the Vitality Stadium, and the Etihad Stadium.

BOURNEMOUTH, ENGLAND - DECEMBER 07: A Bournemouth steward in a rainbow laces campaign branded florence jacket during the Premier League match between AFC Bournemouth and Liverpool FC at Vitality Stadium on December 7, 2019 in Bournemouth, United Kingdom. (Photo by James Williamson - AMA/Getty Images)
Image: Bournemouth stewards wore rainbow flags on their jackets for the game against Liverpool

On Sunday, the build-up to kick-off in the Brighton vs Wolves match live on Sky Sports Premier League will see the East Stand of the Amex display a mosaic in support of Rainbow Laces and the wider LGBTQ+ community.

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There will also be bespoke activations at the Aston Villa vs Leicester game earlier on Renault Super Sunday.

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Leicester stars Ben Chilwell and James Maddison sat down with members of Foxes Pride - the club's LGBT fans group - to discuss Rainbow Laces and more

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The annual activation of Stonewall's Rainbow Laces campaign - which is supported by Sky Sports - is under way now and runs until Monday.

Contact us if you'd like to share a story to help raise awareness around LGBT+ inclusion in sport.

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