Ed Woodward will receive a grilling from Manchester United's investors about the club's performance on and off the pitch on Thursday.
United executive vice-chairman Woodward will take part in a conference call with investors at 1pm after the club's first quarterly financial results of 2016 are announced.
The club's share price has taken a tumble since the start of the year - on Monday, the price of one share dropped below $14 (£9.63) for the first time since flotation on the New York Stock Exchange in 2012.
At one stage on Wednesday afternoon, United's shares were worth $13.70 (£9.43) before rallying back above the $14 mark.
Woodward and his senior colleagues at United have pulled off some remarkable commercial deals recently, the biggest one being the world record £750m 10-year kit deal with German sportswear manufacturer Adidas.
But the team's performance on the pitch is clearly a consideration for those considering buying shares in the club.
United may have earned a creditable 1-1 draw at Chelsea last weekend, but they are now six points off the Champions League qualification places with 13 games to go in the Premier League season.
And they have also had to deal with doubts over the future of manager Louis van Gaal, with newspaper reports linking the club to a summer move for former Chelsea boss Jose Mourinho.