To celebrate 25 years of Sky Sports, we take a look back in the vault at the 1996/97 season promo, starring Sean Bean.
To mark our anniversary, we've been digging up some classic promos.
Today's look back through the years involves actor Sean Bean in an advert that went on to become one of the most famous in Sky Sports history.
Before going on to play Boromir in 'Lord of the Rings' and noble patriarch Ned Stark in 'Game of Thrones', the Sheffield United fan was giving football plans one hell of a pep talk.
With a typically 90s soundtrack of thumping house music and flashing shots of footballers and fans alike, Bean gives an impassioned speech about the beautiful game.
"It's ecstasy, anger, joy and despair," the Yorkshireman says. "It's theatre, art, war and love," he continues before summing up the Premier League in one line: "It should be predictable but never is."
The pumping promo all leads to the killer final line: "We know how you feel about football, because we feel the same."
Hit the video above to see one of Sky Sports' classic promos!