Premier League launches Rainbow Laces campaign at West Ham
By Alys Bowen
Last Updated: 25/11/17 6:41pm
The Premier League's Rainbow Laces campaign got underway on Friday as the London Stadium was illuminated to celebrate the launch ahead of West Ham's draw with Leicester.
The annual initiative, set up by Stonewall, runs from November 24 to December 3 and is focused on inclusion at all levels of sport for people who are lesbian, gay, bisexual or transgender (LGBT).
Sky Sports, as a member of TeamPride; a group of businesses and organisations who help bring the campaign to life, support the campaign all year round.
Last night saw members of both teams wearing rainbow-coloured laces while captains Wes Morgan and Winston Reid wore rainbow-coloured armbands.
Sky Sports pundits Jamie Carragher and Gary Neville and presenter Kelly Cates sported rainbow-coloured microphones showing their support for the campaign, while advertising boards and the scoreline were rainbow-branded.
Many sporting bodies, including the Premier League and EFL, take part in the initiative which aims to tackle the barriers which make LGBT people feel uncomfortable or unwelcome in sport, and to take a united stand against homophobia, biphobia and transphobia.