Even more Champions League
Sky Sports has been awarded a new deal for the UEFA Champions League that will offer more live coverage than ever.
Last Updated: 18/03/08 10:33am
Sky Sports has been awarded a new deal for the UEFA Champions League that will offer even more live coverage than ever.
Under the three-year agreement, which covers the 2009-10, 2010-11 and 2011-12 seasons, Sky Sports will show more live UEFA Champions League football than ever before.
With more midweek matches than the current deal, additional qualifying matches and the last 16 stage played across eight match-days, there will be an increase in both the number of live games and the number of nights of European football on Sky Sports.
The new deal will give Sky live coverage of up to 15 live matches per week, across both match nights, including:
Every Tuesday match exclusively live throughout the tournament, bringing up to eight live games on Group Stage nights.
All but one match exclusively live each Wednesday throughout the tournament, with up to seven live games on Group Stage nights.
Semi-Finals and Final
Exclusive live coverage of one leg from each Semi-Final and shared live coverage of the UEFA Champions League Final and the UEFA Super Cup.
For the first time, live coverage from the final round of Qualifying matches in August. Up to five live matches on each Tuesday and four on each Wednesday of the two-leg ties.
In addition to the live rights, Sky has also been awarded cross-platform rights for use on mobile and broadband as well as highlights.
Vic Wakeling, Managing Director of Sky Sports, said: "Sky Sports will be able to give our viewers more live matches and more of the giants of European football.
"We have used digital technology over the last five seasons to offer a menu of live games. It has worked superbly and given viewers choice; they can decide which game to watch and they appreciate that. And we have introduced the exceptional quality of HD. This new deal means we can offer an even better service."
Jeremy Darroch, Chief Executive of BSkyB, said: "We have secured an excellent rights package at a price which we believe reflects their value to our customers and which recognises the increasing attractiveness of this competition to our business.
"The Champions League as a competition is going from strength to strength, as is the performance and contribution of English and Scottish clubs."
Under the current deal, which runs until the end of the 2008-09 season, Sky Sports shows up to 14 exclusively live matches a week at the Group Stage with two live matches on ITV. Sky also streams UEFA Champions League games via broadband and offers a clips service via mobile.
On a UEFA Champions League night Sky digital viewers can pick their live game - or switch between games - by pushing the red button on their remote handset. A number of matches, including the Final and all those produced by Sky Sports in the UK, are offered in High Definition.