This Girl Can campaign director hails success of initiative


Last Updated: 12/01/16 4:04pm

Research shows 1.6m women have started exercising since campaign's launch

Independent research released to mark a year since the launch of This Girl Can has revealed the campaign has reached almost three million women in this country.

The findings show that 2.8m females aged between 14 and 40 have increased their level of physical activity as a result of the campaign, with 1.6m women claiming they have started exercising as a direct result of the initiative.

More than half a million women and girls have joined the campaign's social media community where it has been mentioned every day since its launch. The campaign has also stimulated conversation in 110 different countries across the world.

Many were sceptical about Sport England's £10m investment in the project but This Girl Can's campaign director Tanya Joseph insists today's findings more than justify the initial outlay.

"This is a behaviour change campaign and in the first year we have got 2.8m people actually doing something," she told Tuesday's Sportswomen show on Sky Sports News HQ.

"And that's not just talking about it on social media - although that is a great thing - they're actually putting their trainers on and doing something so we're really, really pleased with the figures."

January is Netball Month on Sky Sports

Joseph also welcomed Sky Sports' launch of Netball Month in January where we are televising four Superleague matches as well as England's tri-series against world champions Australia.

"What This Girl Can and Sport England are trying to do with this campaign is to normalise sport and make sport feel like it is a place where women can be," she said.

"Things like having netball on television and giving greater profile to day-to-day women's sport is really part of that normalising process. We're really pleased with these kinds of initiatives."