Wednesday 11 July 2018 09:11, UK
For 29 years IBM has been the official supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon.
Through the collection and analysis of data at Wimbledon, combined with AI insights based on player personality traits and what has been written in the media about tennis greats, IBM have informed a series of short discussions with Sky Sports experts.
Find out what tennis players have in common with their counterparts from Football, F1, Golf and Rugby and what they can learn from each other when it comes to performing under pressure, reaction times and career longevity.
Follow our series here:
It's that nervy time that arrives every two or four years when England's footballers' ability to deal with the pressure of penalties will be questioned. Could they learn from tennis great Serena Williams?
Formula One drivers are feted for their incredible reaction speeds, darting off the grid in a frantic start. But is this perception correct? Or can tennis players actually react faster?
IBM's Watson artificial intelligence technology is changing fans' perceptions of tennis by providing greater insight and making sense of data.
Serena Williams' excellence 19 years after her first title is partly due to spending a shorter amount of time on the court than her rivals, and a technique that prevents demanding rallies via a power serve and ground strokes.
How did Wimbledon's digital channels command 69.9m views last year? The answer is IBM's Cognitive Highlights.
Demand for media around major sporting events is ever-increasing in an age when fans are device-rich and time-poor.
Wimbledon's competition for fan engagement is everywhere, with global media organisations, as well as other partners such as Evian and IBM, keen to create their own content. Read how the flagship event has become a major media organisation and how IBM plays its part.
