Javier Hernandez thinks West Ham are working towards their "main goal" of regularly challenging for Europe.
The Hammers have been slightly inconsistent in their first season under Premier League title-winning manager Manuel Pellegrini, but appear to be on the rise of late.
They now sit ninth in the table and their only defeat in the last five games was a 1-0 loss at leaders Manchester City.
That game was sandwiched by home wins over Fulham and Newcastle, and Hernandez thinks the club are moving forwards.
He told Sky Sports: "They bring in a manager who knows how to win things in most of the leagues, and they are spending a lot of money to bring in good players, with a good mentality as well.
"Sixty-thousand people at home every match, so I think everything is getting there.
"Hopefully, this club can get in that part of always fighting for European positions every season, that is the main goal."
The 30-year-old began his Premier League career at Manchester United and reached the 50-goal mark in the 3-1 defeat of Fulham.
The goal was tinged with controversy because it appeared to go in off Hernandez's hand but the Mexico international is unconcerned.
He said: "My first goal with Manchester United, I hit it with my foot and hit it with my face!
"But the value was the same, so I am glad with it.
"Fifty goals in the Premier League is something I am very glad to do and as well you can say that, in 150 games, I just started almost 80 games.
"So, I think it is a good number to score those goals in those starts."