Thursday 3 September 2015 11:10, UK
Juventus chief executive Giuseppe Marotta believes star midfielder Paul Pogba could be worth more than £73m (100m euros) if the club decide to sell him.
The 22-year-old has been a revelation for Juve since joining from Manchester United in 2012 and has helped them take a stranglehold on Italian football.
Juventus, who have been Serie A champions for the last four seasons, reached the Champions League final last season and Pogba has been pivotal to that success.
Marotta confirmed Juventus received offers for the Frenchman this summer from some of Europe's top clubs but turned them down as they expect his value to continue to climb.
"As we want to win, we have decided to keep hold of a player as important as Pogba, although we have had offers from some very important clubs," Marotta told a news conference.
"In the future he could be worth more than 100m euros."
Juventus have lost their first two games in Serie A this season and appear to be struggling to adapt to the losses of key trio Andrea Pirlo, Carlos Tevez and Arturo Vidal.
The 'Old Lady' made a number of high-profile additions to help fill those voids, signing Paulo Dybala, Mario Mandzukic, Hernanes, Sami Khedira, Alex Sandro and Juan Cuadrado.
Marotta admits the influx of new players has disrupted the team's continuity but said the coaching staff are working hard to turn the team's fortunes around.
"We've lost the likes of Pirlo, Tevez and Vidal, three irreplaceable players, against our will and replacing them isn't easy," Marotta said.
"Directors, managers and players come and go, but clubs, victories and their successes to come remain.
"It's difficult to do better than last season as that would mean winning the Champions League, but this new Juventus has quality.
"What we do need to work on is instilling the winning mentality into this new group, because we are Juventus and it's our duty to win both in the present day and in the future."