Blogs & Opinion


Rumour mill

Rumours spread quickly in the age of social media, says Richard Moore

Richard Moore Posted 19th June 2012 view comments

In my blog last week I addressed the burden and responsibility of being a favourite for the Tour de France, as Bradley Wiggins has become.

This meant dealing with the thorny topic of doping, and the suspicion, rumours and innuendo that shroud a Tour contender as inevitably as white chiffon on a bride.

I also suggested that, with the proliferation of social media, this has become an ever greater challenge, since there is "a forum for gossip, whether informed or not, to reverberate and echo and gain traction."

Groundless rumours about top riders, such as Bradley Wiggins, can spread quickly online

Groundless rumours about top riders, such as Bradley Wiggins, can spread quickly online

The reaction to the blog proved the point. It was the line, buried deep in the story, about Team Sky making a recent presentation to the Tour organisers, during which representatives from the team used Wiggins' training data to explain his performances, as a means of seeking to demonstrate that he is clean.

Some welcomed this as a positive, pro-active step by Team Sky. Others were suspicious, describing it as a "pre-emptive strike." Then came a claim that wasn't in the blog: that Team Sky had also made a donation to ASO.

Suspicion, rumours and innuendo shroud a Tour contender as inevitably as white chiffon on a bride.

Richard Moore
Quotes of the week

This claim - with perhaps intentional echoes of Lance Armstrong's infamous donation to the International Cycling Union - was passed on ('re-tweeted') by some farily influential people, and quickly became accepted as fact, and was taken by some as evidence that there was something to hide.

This in turn prompted a spokesperson for the team to confirm to Cyclingnews.com: "I can categorically and 100 percent deny that Team Sky has ever made any form of donation to any organisation involved with the running of the sport, nor would we ever do so."

But the timing of the blog coincided with another event: the news that Armstrong and members of his former team have been accused by the US Anti-Doping Agency of a range of alleged doping-related offences.

Perfect storm

This and the Twitter chatter seemed to create a perfect storm of implied (but, let's be clear on this, groundless) suspicion around this year's favourite, renewed condemnation of the sport's biggest name, and a sense that, once again, cycling is in the dock, teetering on the brink, engaged in a battle for credibility.

Then I was made aware of a blog entitled "Richard Moore and the propaganda machine," which suggested - on the basis of last week's blog, plus the fact that I contribute to skysports.com, plus, rather more tenuously, my disqualification from a race in Ireland in 1996 (for holding on to a car after a crash) - that I am part of a Murdoch-orchestrated conspiracy to cover-up doping in cycling in general, and Team Sky in particular.

All because I was interested in how Wiggins would deal with questions about doping not if, but when, they arise, and because I had heard (from a journalist from a different news group, as it happens), about the presentation to ASO, and made a phone call to Team Sky about it.

It would be funny - it is, really - were it not for one thing. How do I go about proving that I am not indeed part of a conspiracy? By even mentioning this here am I putting the idea to bed, or engaging in an elaborate double-bluff? (Thinking about this gives me a headache.) Most likely it is all quite futile. When minds are made up, and opinions are then reinforced by idle and unchecked gossip, or outright falsehoods, it can be difficult to change them.

It does, however, offer the smallest of insights into what professional cyclists, and Tour contenders in particular, have to deal with on a daily basis, in their case multiplied and magnified by about 1,000. I can see why they avoid (or say they avoid) social media.

Twitter.com/richardmoore73

back to top

Other Cycling Blogs:

Latest Posts in Cycling:

Ed Chamberlin

Van the man?

Ed Chamberlin explains why Tejay van Garderen is capable of plucking the Tour de France's Yellow Jersey....

comments

Richard Moore

Favourite Froome

Richard Moore reveals his predictions for the 100th Tour de France, which starts on Saturday....

comments

Latest News RSS feeds

Gilbert wins Amstel Gold Race

Philippe Gilbert blows his rivals away to win the first Ardennes Classic of the season.

Gesink set for heart operation

Robert Gesink will undergo a heart operation after suffering pain during last week's Tour of the Basque Country.

Wiggins maintains Tour aim

Sir Bradley Wiggins has not given up hope of securing a place on the Tour de France start line in July.

Brailsford quits GB role

Sir Dave Brailsford has left his post as performance director at British Cycling to focus on his Team Sky role.

Contador seals Basque victory

Alberto Contador held off a late challenge to confirm an impressive overall victory at the Tour of the Basque Country.

Features

What's The Story? discuss Sir Dave Brailsford leaving his role at British Cycling

What's The Story? discuss Sir Dave Brailsford leaving his role at British Cycling

Golfer Nick Dougherty told What's The Story? that outgoing British Cycling chief Sir Dave Brailsford "conducted the orchestra" but his replacement Shane Sutton is only a "lead violinist".

Orla Chennaoui looks back at Sir David Brailsford's 11-year reign

Orla Chennaoui looks back at Sir David Brailsford's 11-year reign

Sir David Brailsford stepped down as performance director of British Cycling on Friday. Sky Sports News' cycling correspondent Orla Chennaoui looks back at his 11-year reign.

Sky Sports looks at Sir Dave Brailsford life and career

Sky Sports looks at Sir Dave Brailsford life and career

We take a look at Sir Dave Brailsford's life and career after he left his post as performance director at British Cycling to concentrate on his role with Team Sky.