European Tour and PGA Tour announce new historic partnership
PGA Tour commissioner Jay Monahan to join Board of European Tour as part of 'strategic alliance' between golf's two biggest global Tours; PGA Tour to also acquire a minority stake in European Tour Productions
By Sky Sports Golf
Last Updated: 27/11/20 5:58pm
The European Tour and PGA Tour have announced they will work together in partnership as part of a “strategic alliance” between golf’s two leading global Tours.
The landmark agreement is set to signal a new era for global golf and see both tours explore all possible areas of collaboration, with scheduling and commercial opportunities among those being explored.
Part of the agreement sees the PGA Tour acquire a minority investment stake in European Tour Productions (ETP), the European Tour's Media Production company, which produces and distributes content internationally.
The Tours will also work in partnership on global scheduling, prize funds and playing opportunities for the respective memberships, with details of those areas to be announced at a later date.
Keith Pelley, chief executive of the European Tour, said: "This partnership is an historic moment for the game of golf and is a fantastic opportunity for both the European Tour and the PGA TOUR to explore ways to come together at the very pinnacle of our sport and work in unison for the benefit of the men's professional game.
"Today's announcement is the formalisation of a closer working relationship between the Tours in recent years. It was one which was crystalised earlier this year when both Jay and I were part of the working group containing representatives of the four Majors and the LPGA, a group which helped shape the remainder of the golfing calendar for 2020 during unprecedented times.
"We shared the challenges of working through a year neither of us could have ever imagined and we found definite synergies in many areas of our respective Tours. That gave us the impetus to move forward together and arrive at this momentous announcement we are making today."
As well as collaborating on global media rights in certain territories, the PGA Tour commissioner Jay Monahan will take a seat on the Board of the European Tour.
Jay Monahan, Commissioner of the PGA Tour, said, "We are thrilled to announce this further strengthening of our partnership with the European Tour, and we look forward to working together for the benefit of the men's professional game and for golf fans around the world."
Get the best prices and book a round at one of 1,700 courses across the UK & Ireland