Elite

Constant and continuous support to Team Sky will mark Elite's 2016 season.

Constant and continuous support to Team Sky will mark Elite's 2016 season.

The company, a leading brand in the home trainer, bottle, and bottle-cage markets, will once again supply the team with the best items - products of extensive research and development - to help achieve the best results.

Italian design, accurate planning, attention to detail and perfect colour combinations characterise the Elite bottles and bottle-cages that the team will use in upcoming races.

Team Sky will use Corsa Team, the biodegradable and squeezable bottle that guarantees perfect liquid flow under any circumstance, along with two bottle-cages: Custom Race Plus and Ciussi Gel.

Custom Race Plus is the new, lightweight patented design bottle-cage offering a firmer grip and easier bottle insertion/extraction even in extreme conditions. Equipped with self-adjusting retention system, the bottle-cage's front elastomer insert self-adjusts to the bottle diameter.

The certified fiber-reinforced (FRP) structural material of Custom Race Plus guarantees a very long product life.

Ciussi Gel is the result of Elite's experience and collaboration with the professional cycling world, including both road and mountain bike teams. The design of the lateral buttons holds the bottle firm, even in rough conditions, and eases the introduction and removal of the bottle, even on frames with small dimensions.

The company is located in an old 19th-century furnace in Fontaniva, a small town 60 kilometres from Venice.

Established in 1979, Elite began its adventure with the design and manufacture of training rollers and bicycle carriers for cars. Elite immediately stood out for its marked tendency to export. To date, the marketing of Elite products is mainly abroad, and not only in Europe: the United States and Asia are also key markets for the Elite brand.

Elite believes a firm looking to the future in the development of new products must utilise experience, insight and experimentation in seeking new solutions and applications. Over the years Elite has introduced numerous innovations to the market, many of which have set new standards and are often imitated. Over the years many of these innovative products have remained current and are still appreciated and sought after:

Bottle cages - In the early 1990's Elite began specialising in bottle cage design. 1992 was the year of the Ciussi, a bottle cage still being produced after 24 years, with more than 10 million pieces sold so far.

The archetypes of Elite bottle-cage design include the Patao, which introduced a new way of conceiving the bottle cage, and the Custom Race, that continues to offer great satisfaction to many cyclists who win the big races in world cycling.

Thermal bottles - In the mid-90's Elite started marketing thermal bottles, which led to the creation of bottles with unsurpassed thermal qualities and the use of Aerogel® for the thermal insulation.

Home trainers - The new millennium began with an absolute novelty: Axiom, a home trainer that connected to a PC and enabled training in an increasingly interactive and professional way. Four years later RealAxiom, a turbo trainer that combined the specific calculations of Axiom with videos of the world's most famous races filmed directly on the road. RealAxiom was a turning point in the world of cycle training.

Four more years were to pass before another revolution: RealPower. It was the only home trainer in the world able to simulate slopes of 20%.

In 2011 Qubo Digital, equipped with a digital wireless console allowing ad-hoc training tailored to the rider's needs and performance level, joined the Elite range.

2013 was the year of Turbo Muin, the first and only direct transmission home trainer with integrated fluid resistance technology. In 2014 Real Turbo Muin became available with direct transmission and Real software technology.

In 2016 Elite's Smarter Training home trainers offer interactive, simple and personalised training sessions by using tools such as software, apps, computers, smartphones, tablets and cycle computers that are part of our everyday life. There are no more limits to indoor training with Elite Smarter Training home trainers.

Elite continues its research in mechanics, electronics, chemistry and biodynamics, as our R&D team refine and advance the development of indoor-training management software, explore the function and efficiency of bottle cages, and examine materials for bringing increased thermal performance to bottles. Product by product and season-by-season, Elite will continue to bring innovation and refinement to the market.

All new products are tested by the world's most important teams that have won competitions such as the Tour de France, Giro d'Italia, and the World Championships, and they have accompanied the victories of riders such as Miguel Indurain, Marco Pantani, Ivan Basso, Mark Cavendish, Cadel Evans, Bradley Wiggins, Chris Froome and many more.

Elite currently sponsors more than half of the world's professional cycling teams.

This is something that fuels our ever-growing passion for cycling. This is what we believe in. Ride with us!