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WWE Analysis: Attitude Era v modern day, which is the better period?

Last Updated: 28/09/18 1:29pm

Which was better? WWE back then - or now?

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Which was better? WWE back then - or now?
Which was better? WWE back then - or now?

One of the greatest debates in wrestling was reopened this week when WWE posted a video asking the question which was better – the Attitude Era or the modern-day product?

Was wrestling more enjoyable in the days of The Rock and Stone Cold Steve Austin, or has the popularity of that period been warped by the prism of warm and fuzzy nostalgia?

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And how do the two periods in WWE history compare in terms of the entertainment taking place in the ring? Is wrestling today more accessible to a bigger audience than the more reality-based and edgy style of the late-1990s?

The issue was discussed on the Sky Sports Lock Up podcast this week, where the team was split straight down on the middle as to which era was better. We took a look at the key elements up for discussion…

Stone Cold Steve Austin is the biggest merchandise seller in wrestling history
Stone Cold Steve Austin is the biggest merchandise seller in wrestling history

Characters

There is no doubt that Austin, The Rock and Vince McMahon's on-screen persona as Mr McMahon are among the greatest characters ever created in wrestling.

They benefited from the reality-based themes of the time to take sports entertainment into a new stratosphere and none of them more so than Austin, who is the biggest merchandise seller in the history of the sport.

Mankind's 'This Is Your Life' segment with The Rock achieved one of the highest ratings in American cable television history
Mankind's 'This Is Your Life' segment with The Rock achieved one of the highest ratings in American cable television history

But what about the players outside of the top tier? As Dave Anderson said in our Twitter debate, "only the main event segments were any good in the Attitude Era; Stone Cold, Vince, The Rock and Mankind carried the load for the awful undercard."

In 2018, there is much more depth. The most recent pay-per-view - Hell In A Cell- saw two of the most established superstars of today, Jeff Hardy and Randy Orton, competing in the opening match.

Winner: Attitude Era (but only just)

Stephanie McMahon as involved in a memorable Raw storyline in which she was married to Triple H against her will
Stephanie McMahon as involved in a memorable Raw storyline in which she was married to Triple H against her will

Storylines

As Harry wrote on Twitter: "The Attitude Era will always come out on top, some of the things, every Monday night, we saw were just crazy and unpredictable! Best storylines and rivalries, I love the new era we've got, it's got a more edgier tone, but always Attitude Era."

And that's the debate in a nutshell. Whether you loved or you hated the Attitude Era storylines, they definitely created controversy and - as any wrestling fan knows - controversy creates cash.

Steve Austin's feud with Vince McMahon was one of the biggest in wrestling history
Steve Austin's feud with Vince McMahon was one of the biggest in wrestling history

Many of them are still spoken about today, either with a nostalgic glow or horrified retrospection. Few of them are forgotten.

As Oliver Roderick pointed out "AJ and Joe has been a step in the right direction", but this is a clear win for the old guard.

Winner: Attitude Era

Athleticism and in-ring variety are key cornerstones of modern WWE
Athleticism and in-ring variety are key cornerstones of modern WWE

In-ring

The matches from the Attitude Era simply cannot compete with what is on offer today, where classic American wrestling, Japanese strong style, Mexican Lucha and the submission-based British style all feature regularly on WWE programming.

Also, there was almost no women's wrestling back in the day except for a few short matches every now and then, compared to the current situation where women's matches are (almost) on a par with the men's and that division will have an entire pay-per-view to themselves at the end of October.

The women's division is a key part of what WWE is all about in 2018
The women's division is a key part of what WWE is all about in 2018

As John Service neatly summarised: "It very much depends on what you're looking for. If you place more value in memorable characters and star power than work rate, the Attitude Era is superior. The in-ring ability of today's roster is light years ahead of most of the Attitude Era roster though."

Winner: Modern era

Finn Balor promotes a strong message of inclusivity in 2018 WWE
Finn Balor promotes a strong message of inclusivity in 2018 WWE

Social progress

Arguably the most controversial area for analysis, it is difficult to argue that late-1990s WWF was a particularly progressive or inclusive product.

On Twitter, Katy Shawcross expressed a preference for the current era based on "less sexism", while Adam Leatherbarrow said: "They got away with a lot more back in the day whereas the current era has lots of restrictions."

Some of the Attitude Era content would simply not be appropriate today
Some of the Attitude Era content would simply not be appropriate today

Without question, WWE in 2018 has a moral responsibility to be as inclusive as possible, to their shareholders, their advertisers and to their audience. Society has changed in the past 20 years and WWE has always been a reflection of society.

Some may yearn for the old days of highly sexualised content and bad language but few could argue today's wrestling is, as Finn Balor would say, "for everyone".

Winner: Modern era

Overall

It's a tie! Strong cases can be made for either side, with the general outcome being that the current era is better in terms of in-ring entertainment while the Attitude Era had the more memorable characters and storylines.

Also See:

  • Assessing WWE Raw's 25-year journey
  • Ted Dibiase: I prefer modern-day WWE
  • WATCH: Top 5 Stone Cold moments
  • Book Super Show-Down on Sky Box Office!

In some cases, these were memorable because they pushed the boundaries of what was acceptable and such content would not be possible in these more progressive times.

Listen to the Sky Sports Lock Up team debate the issue in depth on the latest edition of the podcast!

Videos

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The next 'Stone Cold' Steve Austin? | Behind the scenes at WWE try-outs!

'Are you ready?' | Could Wrestlemania be heading to London?

'We are fans of yours!' | Littler receives message of support from WWE champion

The Offside Rule: What can England expect from Australia?

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