Sky Sports Channel Logo

F1 News

News

  • News
  • Video
  • Live
  • Opinion
  • Gossip
  • Drivers & Teams
  • Schedule & Results
  • Standings
  • Stats Zone
  • Get Sky F1

Formula 1 unveils new logo for 2018

New-look design for 2018 revealed on the Abu Dhabi podium

By Jonathan Green

Last Updated: 26/11/17 7:44pm

After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium.

Please use Chrome browser for a more accessible video player

Sky Sports

After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium.
After the season closing Abu Dhabi GP, the new F1 logo was unveiled on the podium.

Formula 1 has unveiled its new logo at the 2017 season finale in Abu Dhabi.

The more simple design will be used from the start of the 2018 campaign and features the F1 in solid red.

The new logo replaces the iconic 'flying one' design which was first adopted in 1987 and marks one of the most visible changes since Liberty Media became the commercial rights holders of the sport a year ago.

In an exclusive Q&A session with Sky F1 on Friday, F1 chairman Chase Carey explained the decision to change the logo was to "emphasise the excitement and fresh energy" Liberty want to bring to the sport.

"What we wanted to do was provide a fresh energy to the sport and I think we have a lot of plans for the future, a lot of things we want to do and we thought the logo was a good way to emphasise the excitement, fresh energy and a new day to take the sport to a new place," he said.

"That's respecting what the sport has been. We're not looking to change the sport, we're looking to provide a fresh innovation and energy to a great sport that we can enhance in a number of ways."

The previous logo was regarded as one of the most recognisable in sport and made of a black F and white 1, the latter emphasised by the adjacent red swoosh.

Also See:

  • Brawn sets out vision for F1
  • The Formula 1 Gossip Column
  • F1 2018 schedule and test dates
  • Bottas beats Hamilton in F1 finale
F1's long-standing logo design will be replaced
F1's long-standing logo design will be replaced

But Carey said this use of 'negative space' to create the 'one' had been one reason for the change.

"I think it was the fact that the 'one' was just formed out of empty space, that's what I was told," he said.

Trending

  • 1
    PL clubs want Man City kicked out of league if guilty
  • 2
    Man City charges Q&A: What are the punishments? | PL cite 101 rules broken
  • 3
    Transfer Centre LIVE! Man Utd plan £100m striker move - Kane or Osimhen?
  • 4
    Worst case scenarios and PL clubs 'at war' - media reactions to Man City charges
  • 5
    Merson Says: What have Leeds done? They weren't a million miles away under Marsch
  • 6
    Why Dortmund's implosion under Klopp should worry Liverpool fans
  • 7
    Alfa Romeo launch 'mean' new 2023 car | Bottas: 'It's stunning'
  • 8
    Papers: Man Utd's failed £100m move for Rice
  • 9
    Essential Football special: The Premier League's Man City investigation
  • 10
    Man City 'surprised' after being charged by PL for alleged financial breaches
  • Video
  • Latest News
  • Home
  • Sports
    • Football
    • F1
    • Cricket
    • Rugby Union
    • Rugby League
    • Golf
    • Boxing
    • NFL
    • Tennis
    • Racing
    • Darts
    • NBA
    • Netball
    • GAA
    • MMA
    • More Sports
  • Scores
  • Video
  • TV
  • Sky Bet
  • Games
  • More
    • Transfer Centre
    • Live on Sky
    • Get Sky Sports
    • TV Shows
    • TV Guide
    • Sky Go
    • Now TV
    • Kick It Out
    • Black Lives Matter
    • Sky Zero
    • Podcasts
    • Mobile
    • Twitter
    • Facebook
    • Contact Us
    • Work @ Sky Sports
    • Terms & Conditions
  • Twitter
  • Facebook
  • Sky Sports
    • Get Sky Sports
    • Sky Sports Apps
    • Sportinglife.com
    • TEAMtalk.com
    • Football365.com
  • Partners
    • Sky Bet
    • Fantasy Football
    • Super 6
    • Planet Rugby
    • Golf365
    • Planet F1
    • Cricket365
  • Sky Sports Channels
    • Sky Sports Main Event
    • Sky Sports Premier League
    • Sky Sports Football
    • Sky Sports Cricket
    • Sky Sports Golf
    • Sky Sports Racing
    • Sky Sports F1
    • Sky Sports Action
    • Sky Sports Arena
    • Sky Sports News
    • Sky Sports Mix
  • More Sky Sites
    • Sky.com
    • Sky News
    • Sky Group
    • Sky For Businesses
    • Work @ Sky Sports
    • NOW TV
    • Sky Communal TV
    • Bigger Picture
    • Store Locator
    • Advertise With Us
    • Sky TV Accessories
  • Terms & Conditions
  • Privacy & Cookies Notice
  • Privacy Options
  • Accessibility Information
  • Contact Us

Sky Sports Channel Logo ©2023 Sky UK