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Queen's Club tournament renamed as Fever-Tree Championships

Fever-Tree chief executive Tim Warrillow, tournament director Stephen Farrow, LTA chief executive Scott Lloyd, Fever-Tree CEO Charles Rolls at The Queen's Club (Photo: Adrian Brooks/Imagewise)
Image: Fever-Tree co-founder and chief executive Tim Warrillow, tournament director Stephen Farrow, LTA chief executive Scott Lloyd, and Fever-Tree co-founder Charles Rolls at The Queen's Club (Photo: Adrian Brooks/Imagewise)

The prestigious pre-Wimbledon warm-up tournament at the Queen's Club is to be renamed the Fever-Tree Championships after the Lawn Tennis Association (LTA) agreed a new sponsorship deal.

Fever-Tree, a premium mixer brand, follows Stella Artois and Aegon as only the third sponsor in the last 40 years of the competition.

Feliciano Lopez is the defending champion after the Spaniard defeated Marin Cilic last year and is set to be joined by Rafael Nadal, Marin Cilic and Grigor Dimitrov, while Andy Murray could capture a sixth title at Queen's - if he returns in time after undergoing hip surgery.

Feliciano Lopez of Spain celebrates with the winners trophy following victory in the mens singles final against Marin Cilic
Image: Feliciano Lopez won last year's edition at the Queen's Club

Stephen Farrow, tournament director of the Fever-Tree Championships, said: "This is fantastic news. Fever-Tree is a perfect fit for us - a premium brand known for quality.

"As the Fever-Tree Championships, we will be looking to build and improve the tournament experience still further for players, ticket-holders, media and everyone involved with the event."

The tournament, which typically boasts a strong field, headlined a series of grass court tournaments in an umbrella sponsorship agreement with Aegon in the British game but a decision was taken to sell the rights separately.

Fellow summer competitions at Eastbourne, Birmingham and Nottingham are still awaiting commercial backers.

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