Specsavers to sponsor County Championship
Monday 29 February 2016 11:45, UK
Specsavers will become the new sponsor of the County Championship after agreeing a four-year deal.
The agreement adds to Specsavers' relationship with the county game as the eyewear brand currently features on clothing worn by umpires officiating in all three county competitions.
ECB commercial director Sanjay Patel said: "We're very pleased to have agreed a four-year deal with Specsavers after holding discussions with several interested parties about this sponsorship package.
"The County Championship continues to enjoy a strong following and the competition's geographical spread across 18 different counties will help Specsavers gain wider brand exposure at both regional and national level."
