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Sonny Bill Williams faces next challenge at Toronto Wolfpack

SBW on Toronto's ambitious plans: "If that all comes to fruition, it will open so many doors and opportunities for young players like myself who came from nothing."

LONDON, ENGLAND - NOVEMBER 14: (L-R) Bob Hunter, CEO of Toronto Wolfpack, Sonny Bill Williams and Brian McDermott, Head Coach of Toronto Wolfpack pose for a photo during a media event where Sonny Bill Williams is unveiled as a new signing for Toronto Wolfpack at Emirates Stadium on November 14, 2019 in London, England. (Photo by Alex Pantling/Getty Images)

Sonny Bill Williams has barely had time to stop and take stock since his move to Toronto Wolfpack was confirmed.

No sooner was he back in New Zealand after representing the All Blacks at the Rugby World Cup, than the 34-year-old was off on a whirlwind tour to promote his return to rugby league with Super League's newest club.

On Thursday alone, Williams was unveiled as a Toronto player at a packed press conference, before he conducted an array of interviews with broadcasters and various other outlets, along with sponsorship obligations.

But the most strenuous part for the dual-code New Zealand international has been barely having a chance to catch up with his three children and wife, who is expecting their fourth soon, after being away in Japan for the World Cup before making his latest move.

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Sonny Bill Williams explains how his Islamic faith has helped him thrive in multiple sports and codes including rugby league, union and boxing.

"It has been a real whirlwind experience and I've had to take it in my stride, but probably the toughest thing for me is after two months being away, getting home to see the kids and then after a week having to leave again," Williams told Sky Sports.

"I've been copping some pretty tough phone calls from back home with the little ones and my middle child, she's just fiery. She's saying: 'No more going on the planes! Come back home!'

"That's probably the biggest thing, but when it comes to this kind of stuff it just is what it is. I'm grateful and blessed to have this opportunity, and my mindset of how I try to look at things in a positive way, this is such an awesome opportunity."

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"Probably the toughest thing for me is after two months being away, getting home to see the kids and then after a week having to leave again. I've been copping some pretty tough phone calls from back home with the little ones."
Sonny Bill Williams

The frantic nature of how everything has unfolded is underlined by the fact Williams did not even meet face-to-face with Toronto head coach Brian McDermott until after New Zealand's semi-final defeat to England at the World Cup, with the deal being agreed soon after.

It meant there was little time to discuss the move with his family as well and although Williams admitted it was not the easiest conversation to have with his partner Alana, relocating their lives to Canada is a challenge they will be embracing.

"It's not all sunshine, to be honest, when I had that conversation with my wife," Williams said. "But she's a good lady, she understands there's no me without her and no her without me, and that's how we try to live our lives.

"She understands this purpose means a lot to me and it means a lot to her. It's going to be tough with four young kids, but the more we can turn that into an adventure for all of us - it's something we never thought we'd be able to do so we'll try to take it with two hands open."

On the sporting side, the challenge for both Williams and the Wolfpack is to continue growing rugby league in their home city - where the sports market includes the hugely popular Maple Leafs ice hockey team, reigning NBA champions the Raptors and Major League Baseball franchise the Blue Jays - and across Canada.

Williams has no time for the naysayers who believe the project is little more than an expensive folly, pointing to the club's rapid rise to Super League in just three seasons and the impressive crowds they regularly draw to Lamport Stadium.

He is in no doubt he has to play a key role in ensuring that growth continues, not to mention opening up opportunities for players.

"The way I look at it is: what if we are successful in building on what they have already done over there? What if we are successful in getting rugby league to take off in Canada?" Williams said.

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Toronto head coach Brian McDermott believes the signing of Sonny Bill Williams will help people around the world take notice of Super League

"Everything has got to start somewhere and the lucky thing for us is having an owner who has wild dreams of what he wants to achieve.

"If that all comes to fruition, it will open so many doors and opportunities for young players like myself who came from nothing.

"I believe your purpose always has to have a little bit of selflessness and that's part of how my mindset is."

Williams has amassed an impressive sporting CV during his 15-year career as a professional athlete, being part of sides which have been crowned NRL and Super Rugby champions, helping the All Blacks to two Rugby World Cup titles and even becoming heavyweight boxing champion of his homeland.

The Million Pound Game was Toronto's first official sell-out crowd
Image: Sonny Bill Williams is excited by the potential in Toronto

Do not think for one minute that, at the age of 34, Williams is planning on winding down his career in Toronto over the next two years though. If anything, he sees the most exciting part of it as still to come.

"I really believe that," Williams said. "Athletes are still performing well into their 30s with advances in sports science, and I've been a Muslim for 10 years now and trying to live the cleanest life I can which has put me in good stead for this opportunity

"I'm keen to get amongst it, keen to work hard, keen to play Super League and keen to play league again. I've met the lads and people from the organisation, and they all seem like really good people.

"The boys seem like they've got a really good chemistry going on there and they're led well by (Toronto captain) Jon Wilkin.

"If you've got good leaders at the club both on and off the field, which they seem to have, then generally they have that growth mindset where they want to learn. From my experience looking into it, we're in a good place."

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