Cadillac launch first F1 car livery in Super Bowl advert for 2026 season during New England Patriots vs Seattle Seahawks
F1's newest team to run to run in split colours in first season, with black on one side of the car and white on the other; watch the final hour of each day of the first Bahrain test live from Wednesday on Sky Sports F1 before full coverage of the February 18-20 second test
Monday 9 February 2026 09:36, UK
The new Cadillac team revealed their first Formula 1 car livery in an advert during the Super Bowl as the new American outfit made a high-profile splash during the country's biggest sporting event.
Showing off their first colours in a prime advertising spot during the NFL's championship showpiece in which the Seattle Seahawks beat the New England Patriots at Levi's Stadium in California, Cadillac's debut livery was unveiled as a unique split arrangement for the 2026 grid with black on one side of the car and white on the other.
A replica of the car was also revealed simultaneously in New York's Times Square.
- When to watch Bahrain pre-season testing on Sky Sports
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- F1 2026: Testing, calendar, line-ups, new regulations, how to watch on Sky Sports
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The outfit, which is backed by American car giant General Motors, is becoming the 11th team on the F1 grid and is the sport's first all-new entrant for a decade.
The team say the dual livery design uses "asymmetry as a deliberate design philosophy: a yin-and-yang balance expressed through stark black and white, where grit, determination, and performance meet aspiration, optimism and ambition".
Chief executive Dan Towriss said: "This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1.
"Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.
"Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock."
Running in a temporary dark livery, Cadillac have already run their 2026 car last month in their own shakedown at Silverstone and then across three days of the group test in Barcelona, when the Ferrari-engined challenger completed 164 laps.
The team have signed highly-experienced race-winning duo Valtteri Bottas and Sergio Perez as their first driver line-up.
Team principal Graeme Lowdon said: "I'm incredibly proud to reveal the colours of our 2026 Formula 1 challenger.
"We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before."
Cadillac return to the track in Bahrain this week, with its race livery to first debut on the car during a filming day at the Sakhir circuit on Monday before official testing alongside the rest of the grid begins on Wednesday.
Sky Sports F1's Bahrain Testing schedule
Test One: Wednesday 11th, Thursday 12th, Friday 13th February
- 3pm: Final hour of track running Live
- 8pm: Testing Wrap
- 8.30pm: Ted's Testing Notebook
Test Two: Wednesday 18th, Thursday 19th, Friday 20th February
- 6.50am-11.05am: Morning session Live
- 11.55am-4.10pm: Afternoon session Live
- 8pm: Testing Wrap
Watch every race of the 2026 F1 season live on Sky Sports, starting with the Australian Grand Prix from March 6-8. Stream Sky Sports with NOW - no contract, cancel anytime
