Dramatic revision to the VJM10's livery from Australian GP
Tuesday 14 March 2017 17:48, UK
Force India will race in a striking new pink livery from the start of the 2017 F1 season after signing a major new sponsorship deal.
The Silverstone-based squad revealed the new pink, magenta and silver livery as they confirmed a 'long-term relationship' with Austrian-based water technology firm BWT.
Force India's VJM10 will race in its new colours from next week's season-opening Australian GP.
The radical new matte look replaces the silver, orange and black colour scheme which the car ran with during pre-season testing.
"The arrival of BWT in Formula 1 is huge news and represents one of the most significant partnerships in our 10-year history," said team boss Vijay Mallya.
"It's a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.
"For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula 1."
The crash helmets of drivers Sergio Perez and Esteban Ocon will also feature the pink colours of BWT.
Force India finished a best-ever fourth in last year's Constructors' Championship and set the target at their launch last month of challenging the top three teams on a more regular basis in the new season.
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