Team Sky to wear ASICS in 2016
Friday 22 January 2016 12:06, UK
Sport Performance brand ASICS becomes Team Sky's first Official Supplier of trainers for 2016.
A yearlong partnership between ASICS and Team Sky will bring performance expertise and science to the team's footwear.
A true sport performance brand with a long history of science and innovation, ASICS will supply technical running shoes to Team Sky during 2016 as Official Supplier of trainers.
ASICS will provide riders and staff with the GT-2000 4 lightweight running shoes, to add another layer of expertise to the team. The product will be worn on the podium, as well as for use in all off-bike training and preparation, including in the gym and on the road.
The GT-2000 4 is a lightweight running shoe that offers a supported fit and cushioned feel when out on the road. The GT-2000 4 has been a firm favourite with runners for a number of years and will cater perfectly for the needs of Team Sky.
Out of training and competition, ASICS will be supplying the team with its popular lifestyle trainers, ASICS Tiger, inspired by the running shoes of the 80s and 90s.
ASICS undertake dedicated research on technical footwear at the ASICS Institute of Sport Science in Kobe, Japan - a unique site which houses a team of scientists, athletes and coaches who work together to analyse the movements of the human body to create the best performance products.
Cathy McGinnis, Marketing Manager for ASICS UK Limited said, "We're excited to be able to announce the partnership between ASICS and Team Sky. As a brand we are always striving to provide the best products and inspire people. These qualities are perfectly exemplified by Team Sky and we look forward to working together to provide them with the latest products and share ideas on performance."
Fran Millar, Director of Business Operations for Team Sky, said: "We're delighted that ASICS have joined us as our first Official Supplier of trainers. ASICS has a long history of working in professional sport and they are experts at balancing the demands of high performance with comfort. It's great to have ASICS on board this year and we look forward to building a strong relationship with them."
